Zeno Media Empowers Broadcasters with Self-Service Ad Feature in Zeno Tools
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Zeno Media today announced the expansion of its ad-serving technology with a new self-serve feature inside the Zeno Tools dashboard, powered by Zeno’s proprietary audio ad server, which manages campaign decisioning and dynamic ad insertion for live and on-demand content.
With this new feature, broadcasters can create, manage, and track their own direct ad campaigns in real time, eliminating intermediaries and maximizing revenue potential.
“This update puts broadcasters in the driver’s seat,” said Sean Lozensky, Zeno Media Chief Information Officer. “They can now run their own branded or sponsored campaigns, set targeting criteria, and monitor performance metrics, all from within the same Zeno Tools dashboard they already use to stream and monetize.”
Key Highlights
Self-Service Campaign Management: Easily create, edit, and schedule campaigns directly from the Zeno Tools dashboard.
Flexible Targeting: Deliver campaigns based on location, device, station, and time of day.
Real-Time Reporting: Access detailed metrics on impressions and clicks to evaluate performance instantly.
Full Inventory Control: Decide how much of your ad space to allocate to direct campaigns while maintaining access to Zeno’s global programmatic marketplace, and the flexibility to run your own private or direct programmatic deals through our SSP.
Low-Cost Access: Enjoy enterprise-grade ad-serving capabilities without monthly minimums or set up fees.
The Direct Ad Server seamlessly integrates with broadcasters’ existing Zeno accounts, and, being easily accessible within their dashboard, provides stations the freedom to run campaigns at any time.
By merging automation, transparency, and simplicity, Zeno Media continues to bridge the gap between independent broadcasters and the global digital advertising ecosystem.
“We’ve always believed that broadcasters, regardless of size, deserve access to the same tools as major media networks,” added Morris Berger, Zeno Media CEO.
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