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Podcast Industry Evolution: Celebrity Launches and Cross-Generational Conversations 🎙️
Twin Peaks legend Kyle MacLachlan is diving headfirst into podcasting with "What Are We Even Doing?", a weekly show launching September 18th through iHeartRadio's Elvis Duran Podcast Network. At 66, the social media sensation (boasting 80 million views across platforms) is specifically targeting Millennial and Gen Z creators to decode modern culture. His debut guest? Model and actress Kaia Gerber, co-founder of book club Library Science. What makes this particularly engaging is MacLachlan's refreshingly honest approach: "I thought, why not start talking with the next generation of actors, musicians, and creators to hear how they do it - and maybe finally figure out what 'chopped' means while I'm at it." The show, produced by Full Picture Productions (founded by his wife Desiree Gruber), promises custom games tailored to each guest—exactly the kind of thoughtful production that separates successful celebrity podcasts from vanity projects.
Crime Content Gets Daily Treatment While Tech Giants Reshape Audio Advertising 📺
The true crime space is getting a major shake-up as Pave Studios launches "Crime House Daily"—and yes, that means twice-daily episodes covering real-time crime developments. With a seven-figure investment and dedicated eight-person team, host Katie Ring delivers 25-30 minute morning and evening updates on headline trials and active investigations. Meanwhile, Amazon is making aggressive moves in audio advertising through a major partnership with SiriusXM, giving Amazon DSP users access to over 160 million listeners across Pandora and SoundCloud. This follows Netflix joining Amazon DSP last week, which immediately caused The Trade Desk's stock to drop double digits. The message is clear: audio advertising is rapidly centralizing around major tech platforms, and Amazon is positioning itself as the dominant player.
UK Food Ad Restrictions Create Unexpected Audio Goldmine 🇬🇧
Starting October 1st, new UK legislation restricting less healthy food advertising is creating an unexpected windfall for audio platforms. While TV faces pre-watershed bans and online advertising gets prohibited entirely, traditional radio remains completely exempt, with digital audio and podcasts receiving explicit exemptions. Andrew Goldsmith from Adelicious called audio "the last major safe haven for these brands," noting they're already seeing "a sizeable shift in the volume of briefs." With 94% of weekly podcast listeners involved in household grocery shopping decisions according to YouGov data, the targeting potential is massive. The catch? Brands waiting until January to pivot their strategies "could be left fighting over scraps" as audio inventory becomes increasingly competitive.
Video Podcasting Proves Its Power as Industry Recognition Evolves 🎬
Dua Lipa's Service95 Book Club on Spotify is delivering impressive proof points for video podcasting's potential—since launching in May, over 1.2 million users have streamed both her music and podcast, with 86% watching video in the foreground rather than treating it as background content. This visual engagement trend perfectly aligns with The Ambies' announcement that they're joining On Air Fest in New York for February 23, 2026, creating podcasting's biggest week. The Podcast Academy is adding five new categories including "Best Use of Video in a Podcast," recognizing the medium's expansion beyond traditional audio. As On Air Fest evolves from an annual festival into an always-on cultural hub, it's clear that podcasting is no longer just about audio—it's becoming a multimedia entertainment ecosystem that bridges music, literature, and visual storytelling.
Resources and links mentioned in this Episode
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🚀 Tools and Services I recommended:
🎥 My favourite tagging, channel growth, and management tool for YouTubers
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🎙️ Our Remote Recording Software: Zencastr
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Canva - https://partner.canva.com/realmikosantos
Headliner - https://bit.ly/Headliner-realmikosantos
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