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The podcasting industry is experiencing significant momentum across multiple fronts, with new research showing surging listener demand while major platforms and content creators expand their offerings. A study by Point-To-Point Marketing and Strategic Solutions Research found that 46% of U.S. adults aged 18-54 expect to use more podcasts in the future, compared to just 5% who anticipate using fewer.
However, the research also revealed execution challenges that could hamper growth, with one-third of listeners stopping episodes before completion due to poor production quality. Common complaints included boring content that moves too slowly, hosts talking over each other, and excessive repetition. "Even small issues can drive people away," said Point-To-Point CEO Tim Bronsil, noting that better preparation and structure can help podcasters retain audiences and create advocates who share shows with others.
Content expansion is accelerating throughout the industry, with Campside Media launching three new weekly podcasts featuring personal storytelling from its co-founders and former NPR journalist David Greene. The company, which has produced more than 40 acclaimed series, is introducing "Origin Stories," "So Your Parents Are Old," and "David Greene Is Obsessed" to showcase distinctive narrative approaches beyond its established true crime programming.
Meanwhile, infrastructure improvements continue as Spotify rolled out lossless audio for Premium subscribers in more than 50 markets, delivering music in up to 24-bit/44.1 kHz FLAC quality. The podcast event sector is also expanding, with On Air Fest rebranding to On Air Presents and pivoting from one-off events to a year-round creative platform. The organization reports seven-figure revenue with business up 30% this year, driven partly by 40% attendance growth at its flagship Brooklyn event.
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🚀 Tools and Services I recommended:
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