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Podcast advertising revenue projected to reach $3.7 billion by 2029 Emarketer forecasts U.S. podcast ad spending will grow 37 percent from current levels, with podcasting’s share of digital audio ad revenue rising from 35.6 percent in 2025 to 40.6 percent by 2029. Growth accelerates most rapidly in 2025 and 2026, with double-digit gains anticipated before moderating in subsequent years.
Signal Awards honor cultural influence of podcasting medium The Signal Awards recognized 2025’s most impactful podcasts across categories including journalism, interviews, and storytelling, drawing record engagement with 385,000 votes from 127,000 voters globally—a 126 percent increase over 2024. Winners including Michelle Obama’s “IMO,” Jon Stewart’s “The Weekly Show,” and The Economist’s “Scam, Inc.” demonstrated podcasting’s emergence as a recognized cultural force.
SSRS acquires Edison Research, consolidating polling and media measurement The merger combines two major research firms specializing in election polling, public opinion, and audio audience measurement, with founders Joe Lenski and Larry Rosin joining SSRS leadership. The consolidation strengthens the company’s position in podcast analytics while expanding capabilities in media measurement and audience insights.
Audioboom reports record profits as video podcasting drives growth Independent podcast platform Audioboom posted Q3 revenue of $20.4 million—up 18 percent year-over-year—with video podcasting now generating 13 percent of revenue following its acquisition of the UK’s second-largest podcast network. The company has distributed more than $325 million to over 8,000 creators globally while expanding international operations.
Podcast content enters financial markets as investment intelligence tool Podchaser and RavenPack partnership enables hedge funds, banks, and asset managers to use podcast data as real-time market intelligence, analyzing sentiment, company mentions, and emerging economic narratives from 5.8 million podcasts. The integration positions podcast audio as tradable financial data, further legitimizing the medium within institutional infrastructure.
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