Platform Media Merger Creates UK's Leading Content Supergroup with Revolutionary Monetization Model
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Today, we're sharing some interesting insights from different podcast research groups about podcasting. Some say video is podcasting, while others say it's still audio.
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Strategic Podcast Monetization: Inside Acast's Integration with Supercast's Subscription Platform
Podcast monetization techniques undergo a major change with the strategic alliance between subscription expert Supercast and massive distributor Acast. The cooperation creates a comprehensive ecosystem that allows podcasters to simultaneously leverage advertising revenue and direct listener support through advanced membership models, integrating Supercast's robust subscription infrastructure with Acast's extensive network.
This cooperation tackles a basic issue in the podcast business: generating diversified, sustainable income sources that scale with listener increase. Combining Acast's advertising knowledge with Supercast's proven track record of raising subscription income for big shows like Pod Save America and This American Life gives podcasters access to a "unbeatable" monetization model that promises to change how creators create financially viable content businesses across many audience sizes and niches.
ARIAS 2025: Complete List of UK Radio & Audio Nominees for Leicester Square Ceremony
Showcasing 169 candidates in 21 categories representing the height of UK audio and radio performance, the Radio Academy has unveiled the full slate of nominees for the 2025 Audio & Radio Industry Awards (ARIAS). Set on Wednesday, May 14th, at the ODEON Luxe in Leicester Square, this year's ceremony features the notable new "Audio Brand of the Year" category, with Goalhanger Podcasts, Tortoise Media, Apple Music Radio, BBC Sounds, Rayo, and Yoto competing for the inaugural honour.
TalkSPORT's Natalie Sawyer and Jim White hosted the nominees announcement at News UK headquarters, which highlighted industry leaders including Greatest Hits Radio (UK Radio Station of the Year), Help I Sexted My Boss (Best Comedy), The Louis Theroux Podcast (Best Speech Entertainment), and BBC Radio 1 with Greg James (Best Music Breakfast Show). Established by The Radio Academy charity to assist audio and radio professionals, the ARIAS continues to acknowledge achievement across conventional broadcasting and new podcast forms with tickets available from April 9th via the Radio Academy website.
🎙️ Audacy Launches Original Podcast "What We Spend"
Audacy today announced the launch of “What We Spend,” an original weekly series hosted by Courtney Harrell that explores the financial habits of people from a wide range of backgrounds and economic standings via audio diaries and interviews.
👍 Producer Recommendations Wanted: Share Your Podcast Insights
Even with record increase in content creation, podcast discovery remains a major industry problem. Producers, being experts in their field, have special insights that might change the way listeners identify quality content.
As a producer, suggest podcasts you routinely listen to together along with the professional relevance of each.
Your professional suggestions will help close the discovery gap between industry data showing affects on listener retention and engagement measures. Participation adds to a valuable industry resource meant to more successfully link quality content with receptive audiences than only algorithm-driven solutions.
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The Audio-Video Balancing Act: New Research Shows Gen Z Embraces Both Formats
Ninety percent of Gen Z podcast users watch video podcasts to some extent, signaling a fundamental shift in content consumption habits across different age groups. Despite their preference for visual elements, 41% of Gen Z mainly listens to podcasts in audio, emphasizing the importance of a versatile approach to podcast strategies that incorporates both audio and video formats.
A significant study conducted by Coleman Insights and Amplifi Media shows that video has become a crucial part of the podcasting industry. At the Podcast Movement Evolutions conference, Jay Nachlis shared that YouTube's podcast consumption in the US market grew from 60% to 70% within 18 months. The comprehensive results will be discussed in detail during an upcoming webinar scheduled for April 17th at 2PM Eastern Time.
The Key Points:
Only 10% of Gen Z podcast consumers never watch video podcasts
41% of Gen Z still primarily consumes podcasts via audio format
84% of all podcast listeners (ages 15-64) engage with video podcasts at some level
Audio podcast listening in cars increased from 48% to 56%, moving from #5 to #2 in audio consumption locations
Video podcast consumption dominates at home environments while audio thrives in active contexts like driving, exercising, and commuting
Why It Matters
The dual nature of podcast consumption fundamentally changes how creators need to approach content development. Recognizing the value of both video and audio formats, with their distinct strengths based on context and audience behavior, provides podcasters with essential insights to make informed production choices. It's not just a matter of adding cameras; it involves strategically crafting content tailored for specific situations: visual engagement at home and audio experiences for on-the-go listening.
The Big Picture
For podcasters and producers, this evolution presents both challenges and opportunities. The research indicates that video complements audio rather than replacing it, as each format caters to distinct consumption environments. Producers should lean into format-specific strengths by creating content optimized for both visual engagement at home and audio experiences for commuting, exercising, or working.
This requires developing production workflows that efficiently create compelling content for both consumption modes, potentially requiring new skills and equipment investments. The industry benefits from expanded distribution options across YouTube and other video platforms while maintaining strong audio presence in contexts where visual attention isn't possible. Strategic podcasters leverage research to grasp their audience's consumption patterns and devise format strategies that enhance outreach in both audio and video realms, without neglecting either.
DeepCast AI Revolutionizes Podcast Production: New Tools Transform Content Creation Workflow. DeepCast's comprehensive AI-powered toolkit helps podcast creators automate post-production tasks like generating transcripts, summaries, and marketing assets, enabling producers to enhance discoverability, audience engagement, and revenue potential.
The Video Podcasting Debate: 5 Creators Share Performance Data, Production Workflows and Audience Impact. Five experienced podcasters reveal their strategic approaches to video podcasting implementation, demonstrating variable ROI across platforms with some achieving 3.5x audience growth while others experienced improved engagement metrics despite increased production complexity and resource requirements.
Video Podcasting Strategy: Data-Backed Case Studies and Platform-Specific Optimization Techniques. Comprehensive industry analysis demonstrates that successful video podcasting implementation requires a strategic multi-platform approach where content is specifically designed for each context rather than simply repurposing audio content, with real-world case studies showing variable ROI metrics including 3.5x audience growth for optimized implementations and increased engagement metrics across distribution channels.
Multi-Platform Podcast Strategy: Comprehensive Data Analysis of Video Integration Performance Metrics Across Distribution Channels. Industry research and creator case studies demonstrate that successful video podcast implementation requires platform-specific content optimization rather than audio repurposing, with measurement data showing variable ROI metrics including 3.5x audience growth for optimized implementations and significant engagement metric improvements across distribution channels.
Platform Media Merger Creates UK's Leading Podcast Supergroup with Revolutionary 360° Monetization Approach. Platform Media has merged with Listen Entertainment and Goldhawk Productions to form the UK's leading podcast content supergroup, pioneering a groundbreaking 360° monetization approach that transforms successful shows into comprehensive digital brands capable of generating seven-figure annual revenues across multiple channels beyond traditional advertising.
Magnite and Samsung Ads Expand Global Partnership to Revolutionize Programmatic Streaming Monetization. The expanded global partnership between Magnite and Samsung Ads implements sophisticated data management architecture through Magnite Access integration, enabling precision-targeted programmatic monetization across Samsung TV Plus's 88 million monthly active users while maintaining privacy compliance, resulting in double-digit percentage revenue growth and enhanced CPM performance through advanced audience addressability, contextual genre targeting, and optimized technical infrastructure.
PodcastOne Reports 218% YoY Video Growth: Multi-Platform Distribution Strategy Drives Podtrac Top 10 Ranking. PodcastOne's platform-agnostic video distribution strategy has generated a 218% year-over-year increase in video consumption across YouTube, Rumble, Substack, Spotify, TikTok and Apple+, securing their fourth consecutive Podtrac top-ten ranking while enabling enhanced attribution modeling through visual engagement metrics that address traditional measurement limitations in podcast monetization.
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