Platform Media's Podcast Revolution: How Content Supergroup Redefines Digital Monetization Through 360° Approach
The recent merger between Platform Media, Listen Entertainment, and Goldhawk Productions represents a strategic consolidation of podcast industry powerhouses, creating the UK's leading content supergroup. With combined revenues extending well into eight figures and impressive 70% growth over the past year, this merger positions the new entity at the forefront of digital content innovation.
"There are seismic shifts happening in the podcast industry right now. We've pioneered a unique monetisation model that is leading the industry forward. This merger is the natural next step, and we're ready to make a lasting impact." - Matthew Sherry, co-CEO of Platform Media
This newly formed supergroup offers a comprehensive ecosystem spanning video podcasting, immersive audio storytelling, branded entertainment and social amplification. The integration creates a one-stop solution for production, media, marketing and monetization services under a unified structure. After collaborating under parent company PodX for nine months, Josh Adley and Matthew Sherry have stepped into co-CEO roles to guide the company's expansion strategy.
"Matthew and I have been trying to find ways to work more closely for years, underpinned by independently having the same vision for the future of the podcast industry." - Josh Adley, co-CEO of Platform Media
Central to Platform Media's success is their groundbreaking 360° approach that has fundamentally transformed the commercial potential of podcasts. This innovative methodology converts successful shows into comprehensive digital brands capable of generating seven-figure annual revenues, with their top performer achieving an impressive £3 million. The strategy represents a significant advancement in podcast monetization models, moving beyond traditional advertising toward multi-channel revenue optimization.
"We've pioneered a unique monetisation model that is leading the industry forward." - Matthew Sherry, co-CEO of Platform Media
The supergroup launches with an impressive portfolio of originals across sports and entertainment, including recent successes like Olivia Attwood's "So Wrong It's Right," BBC's "The Traitors: Uncloaked," and "Central Intelligence" featuring Kim Cattrall and Ed Harris. While Platform Media serves as the central hub for branded entertainment and monetization services, its three specialized content labels—Listen, Folding Pocket, and Goldhawk—will maintain distinct focus areas in entertainment, sports content, and audio storytelling respectively. Now operating with an 80-person team from new Farringdon offices, Platform Media is positioned to redefine content creation standards across multiple digital formats.
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