Gamut Podcast Network Selects Flightpath to Power Real-Time Inventory Forecasting Across 250+ Shows
Partnership equips Hubbard’s new podcast division with predictive analytics for host-read and geo/demo audience buys
Gamut Podcast Network, the dedicated podcast division of Hubbard Broadcasting, has partnered with Flightpath, the predictive analytics platform for on-demand media, to bring real-time inventory forecasting and campaign-performance insights to its more than 250 shows nationwide.
With Flightpath, Gamut’s sales and operations teams can see reliable availability months in advance, allowing them to package impressions by demo or geography at scale while continuing to deliver traditional direct-sold host-read campaigns; without overselling.
“Our advertisers buy us two ways: the classic host-read spots fans love and targeted impression packages built around specific demos or DMAs,” said John Goforth, Vice President & General Manager, Gamut Podcast Network. “Flightpath shows us, instantly, what we can deliver on both fronts, so our sellers move faster and our producers stay focused on great content.”
“Gamut is building a future-proof sales engine, and we’re excited to supply the data analytics foundation that makes it possible,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “Real-time, trusted availability means Gamut can say ‘yes’ more often and grow revenue with confidence.”
About Flightpath
Flightpath is the predictive analytics platform for on-demand media that delivers breakthrough reliability in availability forecasting and campaign performance prediction. Trusted by leading publishers and networks, we power the insights needed to increase profitability, unlock sales opportunities, and create operational efficiencies. Learn how publishers are supporting diverse sales strategies across platforms with the visibility and insights they need at flightpath.fm.
About Hubbard Broadcasting
Hubbard Broadcasting is a family-owned media company headquartered in St. Paul, Minnesota. Founded in 1923, Hubbard operates Gamut Podcast Network, along with television and radio stations, digital marketing agency 2060 Digital, and related media properties nationwide.
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