Ben Shephard and Joel Dommett to launch skincare business AND podcast follow-along...
Sony Music presents The Business Men, the podcast following Ben Shephard and Joel Dommett on their business venture, releasing weekly on YouTube and all major podcast platforms from Tuesday 14th October.
Ever wondered about starting a business with a friend but not sure where to start, or if it would ever work? Wonder no more because Ben and Joel are here to serve as your humble guinea pigs, capturing every meeting, misstep and milestone on camera.
With help from experts, families and friends (Nish Kumar thinks he “might have actually helped”) – The Business Men are inviting audiences into their weekly meetings as they take their bright idea from concept to product development and, eventually, to launch... with plenty of trials and tribulations along the way.
WEEKLY AGENDA
Business small talk: The gossip before the graphs
Down to business: there’s a real deadline to meet, remember?
Expert advice: the reality check they didn’t ask for
Focus group: listener feedback is essential!
AOB: body confidence, men’s mental health, stepping out of your comfort zone and anything else that sidetracks the meeting..
Globally, thousands of beauty and skincare brands launch every year…80% will fail within 12–24 months. But between them, Ben and Joel have fronted television shows, run marathons and written books. Together, who knows what they could achieve!
This isn’t Ben’s first rodeo as an entrepreneur – he’s proving that 50 marks a new chapter in his career and wellness journey. Joel, with his sharp comedy instincts, brings the creativity to make their big mission a success. With Ben firmly at the wheel and Joel throwing in both genius and mad ideas, together they’re building the new face of male skincare.
A free Patreon offer will let subscribers stay in the room after the meeting ends, with eyes on business plan, phone calls and whatever else is on the dreaded to-do list... Subscribers will also become essential decision-makers through polls and other interactivity.
Follow the candid journey of Ben and Joel’s entrepreneurship, filmed every week no matter what, whilst they work towards a real deadline. Because the grind does not stop when you’re Business Men.
New visualised episodes drop weekly on YouTube and all major podcast platforms starting Tuesday 14th October.
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