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Audioboom Engages Investment Bank for Third Strategic Review Exploring Sale, Merger Options Amid Industry Consolidation
Audioboom confirmed engagement of London-based investment bank J Goodwin & Co to manage strategic review process including potential sale, with board stating no takeover offers or merger proposals received to date though discussions with podcast companies and strategic partners are ongoing. The company’s shows generate more than 125 million monthly downloads reaching 40 million unique listeners worldwide, with Triton Digital ranking Audioboom as fourth largest U.S. podcast publisher in August 2025. CEO Stuart Last stated in July that three-quarters of podcast revenue in U.S. and UK markets is distributed across more than 100 small independent networks, positioning industry for consolidation following company’s $13.5 million acquisition of UK-based network Adelicious. This represents Audioboom’s third attempt to explore strategic options after similar efforts in 2020 and 2021 yielded no results, with company reporting second quarter revenue of $17.8 million, gross profit increase of 35 percent to $4 million, and projections of $83.2 million in 2025 revenue. Last has expressed frustration with perceived undervaluation by UK investors, delaying plans to relocate to U.S. stock exchange after experts indicated company needs $100 million annual revenue and $8 to $10 million earnings before such move would attract sophisticated American investors. Audioboom stock jumped 16 percent Friday when rumors surfaced before declining 8 percent during Monday London trading, with board urging shareholders to take no action at this time as review examining options from joint ventures and acquisitions to spinning off business segments and management changes.
Steven Bartlett Launches Flightcast Video Podcasting Platform with Former MrBeast Engineer to Simplify Multi-Platform Distribution
Steven Bartlett, host of “The Diary Of A CEO” podcast surpassing one billion streams with more than 12 million YouTube subscribers, partnered with Roxcodes, pseudonymous former MrBeast engineer, to launch Flightcast as all-in-one platform for distributing, analyzing and growing video podcasts across YouTube, Spotify, Apple and other services. Platform features unified upload flow described as industry first allowing creators to upload video to YouTube and Spotify while sending audio everywhere else from single screen, alongside unified dashboard consolidating analytics from multiple platforms into single performance view. AI-powered tools automatically generate edited clips of episodes and upload them to YouTube while tracking which clips generate views and reporting on performance metrics, with every episode receiving automatic transcription powering creation of titles, descriptions and chapters. Bartlett stated platform addresses unnecessarily complex processes in video podcast creation, with Roxcodes serving as CEO and explaining Flightcast delivers “playbook of the world’s biggest creators” to wider industry through software supporting creators to quantify data and understand audiences. Flightcast currently available in early access represents latest media investment by Bartlett’s global media and investment company FlightStory, which has also invested in SpaceX, Whoop and became co-owner of Stan Store creator monetization platform. “The Diary of a CEO” is reportedly world’s second-biggest host-led podcast behind “The Joe Rogan Experience,” with show reaching 35 million people globally in last three months and episodes translated into 12 languages.
PodRoll Introduces Video Promos Feature for Apple Podcasts Enabling Short-Form Video Content Insertion into Audio Feeds
Podcast cross-promotion marketplace PodRoll announced launch of video promos feature for Apple Podcasts allowing podcasters and marketers to deliver short-form video content directly into Apple Podcast feeds as standalone promotional episodes leveraging Dynamic Feed Drops technology powering tens of thousands of audio campaigns. Chief Revenue Officer Matt Turck stated video promos enable podcast marketers to move beyond trailers and audio spots with format designed to grab attention instantly while embedded “Follow the Show” link keeps new audiences in-app for immediate conversion to promoted content. CEO Jason Cox explained PodRoll Video Promos provide direct access to Apple Podcasts listeners already invested in podcast medium, distinguishing this approach from broader marketing channels requiring initial persuasion about podcast format itself. Feature supports third-party attribution tools or PodRoll’s integrated prefix link for performance measurement, with video promos available to active PodRoll partners immediately and general availability scheduled for November 2025. PodRoll was founded by podcast industry veterans who previously co-founded Megaphone, with company operating ecosystem of more than 50 podcast networks and thousands of individual shows in self-serve marketplace focused on cross-podcast feed drops designed to entice one show’s listeners to sample another podcast through dynamic insertion technology.
The Guardian Announces Major Podcast Team Expansion Including Video Podcasting Investment and U.S. Executive Producer Hire
The Guardian unveiled series of appointments expanding podcast presence including Annie Kelly becoming Today in Focus presenter starting next week alongside Helen Pidd and Nosheen Iqbal, with Lucy Hough assuming presenter role for Today in Focus Extra, Zoe Hitch stepping into lead producer position and Ryan Ramgobin moving from Channel 4 News to become senior producer. Organization investing significantly in video podcasting with James Tindale joining from Pod Save the UK as lead producer for video for audio alongside Eternity Uwaifo as social video producer and Natalie Gegan as social video designer, while Rory Symon arrives from The News Agents as video producer and Matt Bentley-Viney joins as social video producer with both focusing primarily on Football Weekly. In United States, Jonathan Menjivar will become executive producer at Guardian US leading creation of new video podcast, moving from Pineapple Street Studios and bringing experience from Fresh Air and This American Life. Appointments mark significant step in Guardian’s audio strategy strengthening both daily news podcasts and investment in video formats, with publication indicating more updates will follow as it continues expanding in podcasting across multiple markets and content verticals.
Sport Social Podcast Network Joins Spotify Partner Program to Unlock Creator Revenue from Video and Audio Content
Sport Social Podcast Network announced joining Spotify Partner Program unlocking new revenue opportunities for creators across network from both video and audio content, with all existing video creators gaining option to join program while new creators signing with network can benefit immediately. Managing Director Sophie Hind stated video has been high growth channel in sports podcasting with Spotify Partner Program providing creators access to engage new and emerging audiences while opening additional revenue stream beyond existing social media, YouTube collaborations, live events and influencer campaigns. Brontë Edmondson, Partner Manager at Spotify, reported video podcast consumption in UK up more than 95 percent year over year, with company excited for Sport Social participation in expanding opportunity bringing more revenue opportunities to creators and shows. Development extends Sport Social’s track record of securing commercial opportunities for partners across multiple platforms and formats, with network collaborating closely with Spotify to maximize revenue potential for sports podcasters and support audience growth strategies. Partnership represents strategic alignment with industry trend toward video podcast adoption as consumption patterns demonstrate substantial growth in visual content consumption alongside traditional audio formats.
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