Acast Partners With Perfect Day Media for Distribution and Ad Sales
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Acast, the world’s largest independent podcast company, has secured an exclusive partnership with Perfect Day Media to handle distribution and brand ad sales across the Swedish content company’s entire podcast portfolio. The deal allows Perfect Day Media to focus on video development, brand collaborations and talent-linked sponsorships while leveraging Acast’s global monetization infrastructure.
Partnership Details:
Acast assumes exclusive distribution and brand ad sales responsibilities
Perfect Day Media expected to bring approximately 5 million monthly listens
Agreement strengthens Acast’s leadership position in Swedish podcast market
Perfect Day Media maintains focus on content development and video expansion
Company Perspectives: “Acast has, over many years, built a proven long-term business model that strengthens the creator economy and provides stability over time,” said Perfect Day Media Co-CEO Karolina Sandberg. “Through this partnership, we combine our development and content expertise with Acast’s technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term.”
“Our partnership with Perfect Day Media marks yet further expansion of our leadership in the Swedish market,” said Acast CEO Greg Glenday. “By integrating its premium content with our advanced monetization infrastructure, we are creating an even more efficient, scalable ecosystem, optimizing the value chain for advertisers, creators, and listeners alike.”
Perfect Day Media Portfolio:
• Alex & Sigge • Filip & Fredrik • Svenska Fall • Fördomspodden
Company Background: Perfect Day Media develops, produces and monetizes podcasts across multiple platforms and has been part of PodX Group since September 2024. PodX Group, founded in 2021, invests in leading podcast studios globally, providing access to networks, growth capital and business development. The group operates as part of Qarlbo, a Sweden-based investment company.
Acast operates a marketplace spanning over 140,000 podcasts, 3,300 advertisers and one billion quarterly listens. The company is headquartered in Stockholm and listed on Nasdaq Stockholm.
The partnership reflects broader consolidation trends in podcast distribution as independent creators and production companies increasingly partner with larger platforms for monetization and reach.
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