🎙️Unpacking IAB's Report: Why Advertisers are Betting Big on Creator Content

Podcast Powerhouses Acast and CAMH Use Celebrity Influence to Spread Awareness on Mental Health

Dec 20, 2023

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Good day, everyone!

In this edition of the newsletter, we're concentrating on new research from the IAB that indicates audio producers could gain from media buyers supporting the creative sector.

On the podcasts "WTF with Marc Maron" and "Cat & Nat Unfiltered," the brand storytelling specialists from Acast and the CAMH Foundation provide resources related…

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