🎙This week in Podwires : The Real Cost of Chasing YouTube: New Data Shows That the Video Podcast Gold Rush Has Just Reached Bedrock
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Today’s reading time is 5 minutes. - Miko Santos (17 November 2025)
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We have been fortunate enough to receive a number of press releases from our podcasting friends in the industry. Here, we present some of the latest news, announcements and events that have been shared with us.
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Cineverse Partners with Echoverse on Audio Adaptation Release of “Grim Death and Bill The Electrocuted Criminal”
Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, and Bloody Disgusting, its horror division, today announced a partnership with premium sci-fi, supernatural and fantasy audio content studio Echoverse on the debut of their new podcast Grim Death and Bill The Electrocuted Criminal. An audio adaptation by NYT best-selling author Thomas E. Sniegoski (The Fallen) of his 2017 illustrated novel with acclaimed artist/author Mike Mignola (Hellboy), is available now on Bloody Disgusting, the chart-topping horror division of Cineverse Podcast Network.
Grim Death and Bill The Electrocuted Criminal is a darkly-comedic story about a man named Bentley who, in order to release his parents from purgatory, has agreed to work for Death avenging those who have been killed before their time. Aiding him in his supernatural quest is Bentley’s acerbic butler Pym, head-strong journalist Gwen, and nearly-dead sidekick Bill.
Inaugural All-Ireland Podcast Awards Celebrates Industry Excellence
The inaugural All-Ireland Podcast Awards (AIPA) has announced the winners of its first annual ceremony, recognising the immense talent, innovation, and storytelling impact of audio creators across the island. The Awards drew an unprecedented number of entries, confirming the vitality of the podcast sector. The winners were revealed on Thursday, 13th November, at a special evening ceremony at The Woodlands Hotel, Adare, held as part of the Sound.Waves conference, sponsored by Limerick.ie
The winners highlighted the incredible breadth of creativity in the industry, with major wins going to investigative journalism, comedy, and sports reporting.
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PodcastOne Partners with Dating Coach and Matchmaker Blaine Anderson to Launch New Relationship Podcast Help Me, I’m Single
PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it partnered with a leading dating coach and matchmaker Blaine Anderson to launch a brand-new weekly podcast, Help Me, I’m Single.
Help Me, I’m Single is a hilarious, brutally honest, and sometimes emotional podcast hosted by Anderson, alongside rotating comedian co-hosts who bring their voice, wit, and point of view to the conversation. Each episode features a single guest undergoing a full-blown dating intervention. It’s messy, awkward, revealing, and educational. Part reality show, part therapy session, part comedy roast, Help Me, I’m Single blends high-stakes vulnerability with sharp, laugh-out-loud moments.
🎙️ Award-Winning Podcast Face-Off Returns for Season 3 With An Inside Look at The Relationship Between the World’s Two Superpowers
On November 18, award-winning podcast Face-Off will return for another season to unpack the changing relationship between China and the U.S. Hosted by Jane Perlez, Fellow at the Belfer Center and former New York Times Beijing Bureau Chief, along with Rana Mitter, professor of modern China history, they unpack the turbulent relationship between the world’s two superpowers.
As the U.S.-China relationship continues to take center stage in global affairs, Perlez and Mitter, along with their guests, discuss the latest developments in the economies, warfare, soft power, alliances, and more to amplify the dangers of this increasingly tense and tumultuous relationship.
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The Video Podcast Gold Rush Just Hit Bedrock: New Data Reveals The Real Cost of Chasing YouTube
Everyone’s losing their minds over video podcasting. YouTube’s the promised land. Spotify’s pushing video hard. Every podcaster with a Ring Light and a dream thinks they’re one camera away from blowing up.
Here’s the uncomfortable part: new research shows video podcasts cost 77% more per hour of audience attention than audio-only shows. Let that sink in.
Before you dismiss this as anti-video propaganda, understand what we’re really talking about here: return on investment. And the numbers don’t care about your feelings or the latest guru telling you to “just add video.”
🎙️ Pushkin Launches "Business History" - First Video Series from Launch
Former Planet Money hosts Jacob Goldstein and Robert Smith are reuniting to launch Business History. Produced by Pushkin Industries and iHeartPodcasts, the weekly series will drop new episodes on Wednesdays starting today. Listeners should expect the same entertaining economic wisdom served for everyone to understand that Goldstein and Smith have perfected over the years. Each episode will provide sharp, surprising, and a sometimes ruthless look at the people and ideas that built the economy—and the lasting impact they have on us all now.
Business History will be the first podcast from Pushkin Industries that will incorporate full video episodes from launch. Known for its cultivation of high-quality storytelling, Pushkin has successfully used video from its current library. One of Pushkin’s flagship shows, Broken Record, saw an increase of over 221% in their monthly YouTube audience after ramping up their usage of video. Now by leaning into full video episodes from launch, Pushkin plans to build off this success, creating another platform for new audiences to find their storytelling.
Libsyn Inks Ad Exclusive with Strictly Stalking, an acclaimed true crime podcas
Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, today announced an exclusive one-year advertising partnership with Strictly Stalking, the acclaimed weekly true crime podcast hosted by Jaimie Beebe and Jake Deptula. As the only true crime series devoted solely to the crime of stalking, the show brings listeners deeply personal accounts directly from survivors – giving voice to an often misunderstood and dangerously underreported crime.
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