Podwires |Become a Smarter Podcast Producer  in 5 mins

Podwires |Become a Smarter Podcast Producer  in 5 mins

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Podwires |Become a Smarter Podcast Producer  in 5 mins
Podwires |Become a Smarter Podcast Producer in 5 mins
Audio's Effectiveness Revealed: Research Shows Higher Performance Across Full Marketing Funnel
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Audio's Effectiveness Revealed: Research Shows Higher Performance Across Full Marketing Funnel

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Podwires Team
Dec 09, 2024
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Podwires |Become a Smarter Podcast Producer  in 5 mins
Podwires |Become a Smarter Podcast Producer in 5 mins
Audio's Effectiveness Revealed: Research Shows Higher Performance Across Full Marketing Funnel
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Image: Audacy

The audio advertising market in the USA is caught in a paradox: 24.5% of ad-supported media consumption is audio, yet only 8.4% of ad spend is attributed to audio.

This creates a great opportunity for marketers since audio provides a short-term profit ROI of 2.47 times, compared to the all-media average of 1.87 times, according to recent ind…

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