Audio's Effectiveness Revealed: Research Shows Higher Performance Across Full Marketing Funnel
Image: Audacy
The audio advertising market in the USA is caught in a paradox: 24.5% of ad-supported media consumption is audio, yet only 8.4% of ad spend is attributed to audio.
This creates a great opportunity for marketers since audio provides a short-term profit ROI of 2.47 times, compared to the all-media average of 1.87 times, according to recent ind…
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