Radio City Joins Triton Digital to Expand Podcast Monetization in India
Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its strategic partnership with Radio City, one of India's premier radio and podcasting networks. Through this collaboration, Radio City will leverage Triton Digital’s Omny Studio platform and advertising technology to enhance its digital audio content and monetization strategies.
Radio City, which reaches 69 million listeners across key metro markets like Bengaluru and Mumbai, will utilize Omny Studio’s enterprise-grade podcasting capabilities, including seamless content management, dynamic ad insertion, audience analytics, and Feed Drops, to seamlessly maximize cross-promotion opportunities and expand audiences. Additionally, Radio City will integrate Triton Ad Platform (TAP) to enhance its monetization capabilities, providing advertisers with powerful tools to reach engaged audiences in India through targeted and data-driven audio campaigns.
“At Radio City, we believe in shaping the future of audio with purpose and innovation. Partnering with Triton Digital is a significant step toward globalizing Indian storytelling through RC SWAPPR. This collaboration reflects our ambition to create world-class, mood-driven audio experiences and amplify the soul of India on the world stage,” said Ashit Kukian, CEO of Radio City.
As the global leader in podcast distribution, monetization, and audience measurement, Triton Digital continues to expand its presence in key international markets, including the Asia-Pacific region. This partnership underscores Triton’s commitment to innovation and empowering audio publishers worldwide. The partnership is also expected to provide advertisers with access to premium Indian audio inventory. Starcom India, a leading advertising partner in the region, emphasized the impact of Triton Digital’s programmatic exchange.
Through Triton Digital’s programmatic exchange, advertisers now have seamless access to some of India’s most premium audio content,” said Niti Kumar, COO at Starcom India. “With Radio City’s new partnership with Triton Digital, we look forward to connecting their inventory with our customers to ensure targeted, content-rich opportunities that drive measurable return on investment.”
“We are thrilled to welcome Radio City to the Triton Digital family,” said Richard Palmer, VP of Market Development and Strategy (APAC) at Triton Digital. “India’s digital audio market is experiencing tremendous growth, with a 58% growth in programmatic advertisers from 2022 to 2023. This collaboration ensures that Radio City has the best-in-class tools to maximize content reach, engagement, and monetization opportunities. Similarly, it provides DSPs access to high-quality, localized audio content, helping advertisers reach campaign goals.”
To learn more about Triton Digital’s comprehensive suite of advertising, measurement, and podcasting technologies, visit https://tritondigital.com/
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About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
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