Nueva Network's Que Onnda Debuts as First Integrated Latino Audio-Digital Platform with Artist Competition
The largest independently owned Spanish-language audio network in the country, Nueva Network today announces the release of Que Onnda, the first totally integrated Latino audio-digital platform combining radio, streaming, podcasts, social media, and artificial intelligence. Designed to redefine how brands and content creators interact with U.S. Latino audiences, Que Onnda is set to challenge the $3.2 trillion Hispanic market with a creative approach to media and advertising.
The announcement was one of a series made during the network's Audioverse Upfront event in New York City last week.
"Que Onnda is more than just a platform—it's a movement," said Jose Villafañe, CEO of Nueva Network. "We are pioneering a new era in Latino media, blending tradition with digital innovation to provide an authentic, culturally rich experience that speaks directly to our audience."
NEW Latino Artist of the Year: A Game-Changing Talent Search
Que Onnda's first major cultural initiative, the NEW Latino Artist of the Year campaign, is a nationwide talent search for the next Latino music superstar—with fans in the driver's seat. Starting on March 17th, audiences will nominate, vote, and elevate rising talent, creating a one-of-a-kind fan-powered music competition.
The winner—crowned New Latino Artist of the Year during Hispanic Heritage Month in September—will receive a career-changing package:
$25,000 in cash
$1 Million radio promotional campaign
National platform to amplify their music and voice
This initiative underscores Que Onnda's artist-first mission, making it the go-to platform for Latino talent discovery and audience-defining influence.
Upcoming 2025 Campaigns to Drive Engagement & Cultural Pride
Que Onnda also announces the rolling out of major cultural initiatives to further engage audiences and celebrate Latino culture:
Copa Superfans & The Road to Mundial 2026 – A global search for the world's biggest fútbol superfans.
Que Onnda Latino Podcast Awards – Honoring the most influential Latino voices in podcasting.
Fired Up! Latino Influencers for Change Summit – Showcasing content creators driving social and cultural impact.
"Que Onnda amplifies Latino voices across multiple platforms," said Nueva Network Chief Innovation Officer, Rene Alegria. "We're setting a new industry standard with First-Party data, deep audience insights, and national reach."
O&O Podcast Network: Amplifying Latino Voices
Que Onnda is expanding its influence in the booming Latino podcast market with 32 original podcasts launching by May, covering entertainment, true crime, relationships, paranormal, and existing radio programming. With Latino podcast listenership surging 95% over the past five years, Que Onnda is positioned to be the premier destination for compelling Latino storytelling.
A.I. Business Builder: Empowering Latino Entrepreneurs
Furthering its commitment to innovation, Que Onnda introduces its A.I. Business Builder, a tool designed to help Latino businesses leverage AI for marketing, lead generation, and sales growth. This scalable and adaptable technology simplifies AI adoption, providing businesses with a powerful resource to enhance their revenue potential.
Data-Driven Insights for Smarter Engagement
With its multi-platform ecosystem, Que Onnda will generate valuable 1st Party User Data, offering advertisers unprecedented insights into the U.S. Hispanic audio-digital audience. This data-driven approach allows brands to create highly targeted campaigns that resonate deeply with Latino consumers.
What Sets Que Onnda Apart:
Cultural Relevance – Built by Latinos, for Latinos, with authenticity at its core.
Local-to-National Reach – Combines local market activation with scalable digital engagement.
AI-Agent Business Builder – Deploying AI tools specifically to help Latino businesses thrive.
Artist-First Platform – Supporting Latino creators through live concerts, interactive campaigns, and exclusive content.
With Que Onnda, Nueva Network is redefining Latino media—breaking barriers, amplifying voices, and shaping the future of the multicultural Audioverse.
If you found this valuable, consider Restacking so more people can see it.
Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.
Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires
