Joe Rogan Maintains Podcast Crown as Political Shows Surge in Q4 2024
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Edison Research's podcast rankings show a significant uptick in the listenership of political content in the last quarter of 2024. Long-term favorites hold the top spots, but conservative voices have surged with political programming, reflecting the growing influence of political discourse in digital audio media.
This overall ranking is based on Edison Research's Podcast MetricsTM, the only service that measures the relative size of all U.S. podcast and network audiences that are not participating in other industry measurements. The data on weekly podcast listeners aged 13 and above, for the fourth quarter of 2024, provides a special look at the way Americans are listening to podcasts.
Key Takeaways:
Joe Rogan Experience, Crime Junkie, The Daily, and Call Her Daddy hold onto top spots
Pod Save America jumps into top 10, up 9 spots as political news cycle heats up
New political shows Shawn Ryan Show (#37) and The Charlie Kirk Show (#49) break into Top 50
Conservative talk programs rise across the charts
Talk Tuah with Hailey Welch debuts big at #11 before controversy cuts show short
Why It Matters:
The rankings this quarter really show how podcast listening habits are informed by the political climate. The rise of so much political content, particularly conservative voices, underlines that podcasting remains in flux as a key platform for political expression and audience contact. The rapid rise and fall of Talk Tuah with Hailey Welch also serves to remind of the mercurial nature of podcast success and how controversies around creators can impact audiences.
The Big Picture:
From these rankings, a set of key trends emerges for producers of podcasts and industry stakeholders alike. Sustained success of evergreen shows forms a bedrock on which the industry has secured a foothold; rapid rise of political content offers new avenues of growth and audience interaction.
It thus follows from this that podcasting is turning into an increasingly influential channel of communication for political ends and community building, particularly for politically active audiences. This could have quite an impact on content strategy, advertising opportunities, and audience development approaches based on earlier-mentioned trends.
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