How iHeartMedia's New Tech Investment Changes the Game for Podcast Advertising
Image: I heart media
iHeartMedia, America's audio giant, is using Unified ID 2.0 to enhance audio advertising targeting. This transition not only enhances ad targeting for listeners but also prioritizes user privacy in the audio landscape.
Boasting a vast network of over 860 radio stations and a strong presence in podcasts, this technological leap results…
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