From Curiosity to ARMY: What BTS Taught Me About Staying Connected with My Audience

This thought made me stop playing “Dynamite” for the nth time.

I became an ARMY (BTS’ official fandom name) in January 2024.

Before that, my knowledge of BTS was quite limited.

I knew that since the Hallyu wave started, we stopped looking at the West as the “greatest.”

These are what I knew about BTS: they comprise seven members and are global chart mainstays. Their first English album was well-embraced, got close …