Breaking Through the Podcast Ceiling: How 5 Shows Climbed to Edison's Top 20 Rankings
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Edison Podcast Metrics™, a podcast measurement tool, has surveyed over 72,000 weekly listeners and found some incredible success stories over the past five years.
While podcasts like Joe Rogan and Crime Junkie have maintained their dominance, "New Heights with Jason & Travis Kelce"'s meteoric rise from outside the Top 500 to #10 highlights the dynamic nature of podcast growth and audience engagement.
The analysis, based on Edison Podcast Metrics™'s quarterly rankings data from Q3/Q4 2019-2020, involves a survey of weekly podcast listeners aged 13+, measuring actual listening behavior rather than download metrics.
The Key Points:
Edison Podcast Metrics™ has surveyed over 72,000 weekly podcast listeners across five years
Shows like "This Past Weekend w/Theo Von" climbed from #128 to #9
"Bad Friends" made an impressive journey from #413 to #16
"Club Shay Shay" and "New Heights with Jason & Travis Kelce" both rose from outside Top 500 to #12 and #10 respectively
Why It Matters: Understanding podcast rankings based on how people listen, instead of just looking at download numbers, gives a more accurate view of what audiences prefer. This approach benefits creators in creating better content, advertisers in targeting the right audience, and industry professionals in making informed decisions about content strategy and investment.
The Big Picture:
For podcasters and producers, these success stories demonstrate that significant growth is possible even in a crowded market. The success of shows like "New Heights" demonstrates that new entrants can indeed achieve top-tier status in the podcast industry.
Edison's detailed measurement method provides important information on how listeners behave and what they like, helping the industry make smarter decisions about content and business.
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