Australian Podcast Rankings Reveal Top Performers: ABC News Leads December 2024
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BBC has made its debut on the December 2024 Australian Podcast Ranker, bringing its global content to the platform. The BBC Global News Podcast ranked #33, reflecting the growing internationalization of Australia's podcast market.
Meanwhile, domestic powerhouse ABC News Top Stories topped the top spots, showcasing the strong appetite for local news content. According to Triton Digital®, a leading global technology and services provider in digital audio, podcast, and broadcast radio industries, The data covers December 1-31, 2024, and includes input from over 30 major publishers, including established networks like ARN/iHeart and ABC.
The Key Points:
BBC joins the Australian Podcast Ranker with multiple shows across news, factual, comedy, sports, and investigative genres
ARN/iHeart, LiSTNR (SCA), and Australian Broadcasting Corporation maintain their positions as the top three publishers
ABC News Top Stories leads both the Top Podcast Ranker and Top 200 Australian-Made Ranker
Several new podcasts debuted in December, including Deadly Mirage and The Junkees
The rankings now represent a diverse mix of over 30 participating publishers, strengthening the platform's credibility
Why It Matters:
This development represents a significant milestone in Australia's podcast ecosystem. The addition of BBC, a renowned global media entity, alongside established domestic performers not only showcases the market's maturity but also underscores its growing international appeal. Advertisers and content creators benefit from gaining a more comprehensive understanding of audience preferences and content performance across local and international productions.
The Big Picture:
The impact on the podcast industry is diverse. This growth not only intensifies competition among podcasters but also fosters new avenues for cross-market partnerships and content synergies. For the industry as a whole, BBC's participation validates the Australian market's importance globally and potentially attracts more international investment and attention.
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