Australian Podcast Listenership Surges 37%: Key Insights from 2024 Industry Report
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It's Tuesday, February 4, here in Australia, and today's edition is packed with exciting news!
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In today’s podwires:
🔥 YouTubers Turn to Video Podcasts as New Revenue Stream and Brand Evolution Tool
🚨 Podcast Insight: Australian Podcast Listenership Surges 37%: Key Insights from 2024 Industry Report
🏆 Podcast News : Saudi Media Forum 2024: Boris Johnson to Join 200+ Global Speakers in Riyadh.
🔥 YouTubers Turn to Video Podcasts as New Revenue Stream and Brand Evolution Tool
YouTubers are using video podcasts as a tactical change to develop their personal brands and interact with viewers in a more sophisticated way. The transition to talk show-style content enables producers to highlight various facets of their personalities while retaining their current audience.
Through in-depth discussions and behind-the-scenes footage, these video podcasts facilitate the development of stronger relationships between creators and viewers, acting as community-building platforms. The format's adaptability draws in new demographics while enabling creators to delve into subjects outside of their typical scope.
The business strategy blends YouTube-native revenue streams with conventional podcast monetization. In order to diversify their revenue streams beyond traditional video content, creators are making money through live show tours, merchandise lines associated with their podcast brands, and tiered membership programmes. (More )
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🎙️Breaking Down Australia's Podcast Boom: Demographics, Trends, and Growth Statistics
Australia's podcast industry is experiencing significant growth, with monthly listeners increasing 37% over the past two years, according to data from Commercial Radio & Audio (CRA) and Triton Digital. The 2024 Australian Podcast Report, produced by CRA in partnership with Triton Digital, shows that 63% of podcasts receive over 100,000 monthly downloads, highlighting the medium's reach and engagement potential.
The Key Points:
Monthly podcast listeners increased by 8.5% in 2024, building on 27.3% growth in 2023
Society & Culture emerged as the top genre, followed by True Crime and News
Mobile devices dominate listening habits, accounting for 94.2% of all podcast consumption
Younger audiences (18-24) show the highest adoption rates among new listeners
Thursday is peak listening day, capturing 16.9% of weekly podcast consumption
Highlights:
Hamish & Andy maintained dominance as #1 podcast for 8 months, while Bronwyn made an impressive debut as the top new podcast. The report shows strong demographic diversity, with particularly high engagement among 18-34 year olds (48% listening rate) compared to 55+ (21%).
Why It Matters:
The rapid growth in podcast listenership represents a significant shift in media consumption patterns, particularly among younger Australians. This evolution offers unprecedented opportunities for content creators and advertisers to reach engaged, affluent audiences through a medium that continues to demonstrate strong growth potential.
The Big Picture:
For podcasters and producers, the report reveals several key opportunities: True Crime and Society & Culture content consistently performs well, mobile-first consumption demands optimization for on-the-go listening, and younger audiences show strong appetite for new content. The industry's steady growth indicates a maturing market with opportunities for both established players and new entrants.
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🎙️ PODCAST NEWS
📢 The Business of Podcasting
⏭️ Saudi Media Forum 2024: Boris Johnson to Join 200+ Global Speakers in Riyadh. The fourth Saudi Media Forum, featuring former UK Prime Minister Boris Johnson among 200+ speakers, will explore media industry innovation, digital transformation, and sustainability at Riyadh's FOMEX exhibition from February 19-21, 2024, aligning with Saudi Vision 2030 objectives.
⏭️ Outspoken Media Group Partners with Queens Behind The Scenes Podcast to Empower Women in Business New York-based Outspoken Media Group has partnered with Queens Behind The Scenes podcast to expand their women's empowerment programming, including personal success coaching and professional development content, marking a significant collaboration between two Black-owned media companies focused on elevating diverse voices in business and entertainment.
⏭️ Men In Blazers Network's $15M Funding Boost Set to Expand Women's Soccer Coverage. Former US Women's National Team player Sam Mewis has successfully built a leading women's soccer media platform through her podcast "The Women's Game," which ranks among the top US soccer podcasts and features casual conversations with elite players, capitalizing on growing global interest in women's soccer.
🎧 From the Community
⏭️ Hedwig Creator John Cameron Mitchell Launches 'Cancellation Island' Podcast with Topic Studios and iHeart. Emmy-winning actor Holly Hunter leads an all-star cast in "Cancellation Island," a new satirical podcast series from Hedwig creator John Cameron Mitchell that follows cancelled celebrities at a fictional rehab facility, premiering February 9 on iHeartRadio and major podcast platforms.
⏭️ EarBuds Collective Spotlights Global Podcasts: Sea of Rage, T42, and More. EarBuds Podcast Collective's latest newsletter features five diverse international podcasts, including Spanish-Italian true crime series "Sea of Rage" and Singapore's "T42," curated by global media expert Andreea Coscai for February 2025
⏭️ Apple Music Slashes Price to $2.99 for 6 Months: Best Deal to Switch from Spotify. With over 100 million songs, lossless audio, and spatial audio, Apple Music is a strong competitor to Spotify ahead of Super Bowl LIX. New members can get six months of service for just $2.99 (saving $63).
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