Amazon and Uninterrupted Close Deal for Wondery to Exclusively Distribute and Monetize Mind the Game with LeBron James and New Co-Host NBA Hall-of-Famer Steve Nash
Amazon and Uninterrupted, the award-winning athlete storytelling brand within Fulwell Entertainment, have entered into a multi-year deal for the popular digital series Mind the Game. The leading podcast studio and publisher Wondery, an Amazon company, will manage distribution and ad-sales representation for all new audio and video episodes of the podcast series, and back catalogue content. Uninterrupted, which launched the series last year, will continue to produce the series. The second season of Mind the Game returns with James hosting alongside new co-host NBA legend Steve Nash.
Wondery will distribute Mind the Game across Amazon services, including Prime Video, Amazon Music, Fire TV Channels and Echo devices, as well as on YouTube and wherever podcasts are available. The deal includes ad-free listening on Wondery+ and Amazon Music, along with non-exclusive merchandise rights for the series.
Launching in April in the lead up to the NBA Playoffs, Mind the Game’s second season will bring fans into the heralded basketball minds of two icons of the game. Each week will find James and Nash sitting down to discuss the state of basketball, dissect Xs and Os, and wax poetic about the sport that they love.
“I love learning and talking about the game of basketball. We enjoyed the conversations so much in the first season of Mind the Game, I lost JJ as my co-host, but gained a coach,” said LeBron laughing. “Now I get to do it with another one of the greatest basketball minds in Steve Nash, and we’re going to have a lot of fun digging into the nuances and details that make this sport so great.”
Steve Nash said, “When I decided to step into a media role, I knew it had to be something different—something fresh, something that brings real basketball fans closer to the sport. Mind the Game is my way of being a teacher of basketball, of breaking down the game in a way that makes fans see just how incredible this era of hoops really is. I can’t wait to get inside the mind of LeBron James and also share my experiences within this beautiful game.”
“LeBron James and Steve Nash have always been synonymous with basketball greatness. These are two beloved legends who know, love and understand the game better than most – so we’re excited they’re joining the Amazon family, especially as we gear up for the NBA this fall. Mind the Game is an incredible addition to Wondery’s growing sports line-up providing fans unfiltered and engaging conversations about their favorite sport from the best in the business,” said Wondery CEO, Jen Sargent.
Mind the Game joins the Wondery portfolio of premium podcast content, spanning across all genres, from true-crime to comedy, business to history, and sports to pop culture, including New Heights with Jason and Travis Kelce, Six Trophies, Baby, this is Keke Palmer, and Armchair Expert. Wondery’s extensive catalog of high-quality, immersive programming, like Dr. Death and Business Wars, is designed to cultivate fandom through audio-first content extensions to video, consumer products, immersive live experiences, and other forms of entertainment, to further the fan experience.
About Fulwell Entertainment
Fulwell Entertainment is a leading global entertainment group dedicated to telling the most compelling stories across sports, music, and entertainment. Through its award-winning studio and consumer-facing brands—UNINTERRUPTED and The Shop—Fulwell engages audiences worldwide with innovative and impactful content. Fulwell’s brand consultancy, Robot, and branded entertainment division help the world’s biggest brands connect authentically with consumers.
With a legacy spanning two decades, Fulwell Entertainment has produced some of the most iconic and critically acclaimed projects, including The Grammys, The Kardashians, The Shop, Adele: One Night Only, Rez Ball, Starting 5, Gavin & Stacey, Delta @ The Sphere, and the 2024 Paris to LA Olympics Closing Ceremony.
About UNINTERRUPTED
UNINTERRUPTED, founded by LeBron James and Maverick Carter, is the award-winning storytelling brand that gives fans unprecedented access to athletes. Since 2015, UNINTERRUPTED has existed to partner with athletes to invite the sports community to celebrate the humanity in sport through content. UNINTERRUPTED original content properties and franchises include Mind the Game, Top Class, and more. For more information, follow @UNINTERRUPTED on all social platforms.
About Wondery
Wondery, an Amazon company, is a podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich, and Business Wars, and hit partner shows like Armchair Expert, How I Built This, and New Heights with Jason and Travis Kelce. Over 55 original shows from Wondery have hit No. 1 on Apple Podcasts, including Scamfluencers, Ghost Story, and Hysterical. Wondery is the industry leader in adapting podcasts for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock, The Shrink Next Doorand WeCrashed on Apple TV+, and American Sports Story and Dying for Sex on FX. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized podcast listening experience, including access to its premium ad-free offering Wondery+. With Wondery+, fans experience early access, exclusive episodes, and ad-free listening. https://wondery.com/
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