Today's post is (once again) powered by Podwires Marketplace. The Podwires Marketplace is an easy platform to find top podcast service providers and podcast producers. We've handpicked them and we're ready to bring your big or small project ideas to life. Together we can easily achieve your business goals!
Discover podcast experts who understand your market and can effortlessly help you grow your business.
Learn more right on the home page → https://marketplace.podwires.com
The most attentive segment of podcast audiences are commuters, who are 22% more focused and interact with advertising more strongly than the typical listener, according to recent Acast research.
According to this groundbreaking data from one of the biggest podcast platforms worldwide, listening to podcasts has become increasingly popular during commutes.
Acast is the leading global podcast platform, carrying out research into understanding better the habits of commuter listeners and the signs of their engagement. It finds that around 50% of podcast listeners listened to podcasts every week during commuting. Additionally, their rate of engagement is far superior compared to any other platform of listening.
The key points:
Composers are 22% more attentive to podcast consumption in Acast research.
Closer to half of Acast's listeners are listening weekly for commuting purposes.
Commuting audiences demonstrate 10% higher ad engagement rates
Commuting listeners, according to the study, are 15% more likely to make podcasts part of their daily routine.
Commuter audiences are 7% more likely to anticipate favorite shows.
Why It Matters:
Acast's findings give creators and advertisers a big opportunity to focus on commute-time slots. The data proves that these listeners are more engaged and receptive to both content and advertising than the average podcast consumer.
The Big Picture:
This Acast research helps confirm commute-time as prime real estate for podcast content and advertising. For content creators, this may imply episode lengths that fit the typical commute lengths of their audiences; for advertisers, justifying CPMs upward given proven engagement metrics isn't an argument but an accepted fact. As a result of this engagement level in the audience being evident, podcast media may see a spate of increasing advertising investments.
Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.
Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires
