10,000 Lives

When you know your customers, it is easier to bring them to where you want them to go.

10,000 lives.

That number was in my head early Sunday morning 5 years ago.

I was assigned to do the voice-over announcements in the Feast Philippine International Convention Center (PICC) 8:00 AM session. Last night, I followed my usual routine: went to bed early, woke up at 4:00 AM, downloaded the script, wrote it, and got ready to go to the PICC to serv…