Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

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Five key developments shaping digital audio landscape

Acast Unveils UK’s Biggest Premium Podcast Video Play With Little Dot Studios Partnership

Acast—the world’s largest independent podcast company—launched Monday the UK’s biggest premium audio and video podcast offering, partnering with Little Dot Studios to transform how creators monetize YouTube. Over 20 of the UK’s most commercially successful podcasts, including shows from Fearne Cotton, Peter Crouch, and Jake Humphrey, will now access premium, dynamic, targeted video ads on YouTube as a new revenue stream. The combined shows deliver 45 million monthly plays across audio feeds and YouTube channels.

Here’s the thing: Acast is believed to be the first podcast monetization company in the UK to enable premium programmatic video ads on YouTube—not just pre-roll, but sophisticated targeting that unlocks significantly higher CPMs. Josh Woodhouse, Acast’s UK Managing Director, said Monday the company now reaches “8 out of 10 podcast fans weekly in the UK.” The beta launches in January for select UK creators, where Acast already commands roughly 60% of podcasting ad spend. Translation? If you’re a UK podcaster not in this program, you’re watching money walk out the door.

Dr. Phil Builds Podcast Network That Actually Airs on Television. Yes, Really.

Dr. Phil McGraw is launching a multi-platform podcast network in partnership with PodcastOne—but here’s where it gets interesting: the content doesn’t just live as podcasts. It broadcasts on his national TV networks, including subscription-based Envoy TV and the new Envoy FAST channel that launched last month on Samsung TV Plus, reaching 110 million home-connected devices. The network debuts later this month with an all-new daily “Dr. Phil Podcast” plus true crime content and shows from the PodcastOne roster, including Adam Carolla and Jordan Harbinger.

This is basically the reverse of every media strategy we’ve seen for the past decade. Instead of TV shows becoming podcasts, podcasts are becoming TV shows. LiveOne CEO Rob Ellin called Dr. Phil Monday “one of the very few true media icons” whose work “helped shape this still fast expanding business.” McGraw brings 27 million social media followers to the table. Will this model work? Well, if anyone can convince people to watch podcast content on their TV, it’s probably the guy who convinced millions to watch him resolve family disputes for two decades.

Spotify Deepens Adform Partnership, Makes Programmatic Podcast Buying Even Easier

Spotify is deepening its partnership with global ad platform Adform, adding direct integration into the Spotify Ad Exchange that launched in April. Advertisers can now plan and activate campaigns directly within Adform’s platform, accessing Spotify’s audio, video, and display formats—including podcast inventory that was added to the exchange in July. The companies announced Monday the integration gives advertisers “quicker audio activations at lower cost” while making it easier to reach Spotify’s massive user base at scale.

Brian Berner, Spotify’s Global Co-Head of Advertising, said the expanded partnership gives “advertisers more flexibility and control to connect with the millions of Spotify fans who tune in every day.” The proof this is working? Spotify said this summer it saw a 64% increase in the number of advertisers using the exchange since its April debut. That’s significant momentum in a market projected to hit $4.46 billion in podcast ad spending this year. The message is clear: programmatic is no longer the future of podcast advertising—it’s the present.

Audiencelift’s New API Promises to Automate Podcast Growth at Scale

Audiencelift unveiled Monday a new API that promises to “revolutionise how creators, networks, and agencies manage and scale audience-building initiatives.” The integration lets podcast hosting platforms, networks, and production companies embed Audiencelift’s growth engine directly into their own dashboards, allowing programmatic campaign creation with real-time analytics on reach, conversions, audience characteristics, and growth velocity. Marketing agencies managing multiple podcasts or YouTube channels can now launch and monitor campaigns at scale using AI-driven automation.

Robert Tuchman, Co-Founder of Amaze Media Labs, said Monday the goal “has always been to give podcast creators the opportunity for their content to be discovered and to make audience growth predictable and repeatable.” The system supports flexible campaign configuration for both audio podcasts and YouTube, with audience targeting, budget controls, and secure authentication. Enterprise clients can run hundreds of campaigns simultaneously. Translation? If you’re still manually launching growth campaigns one by one, you’re already behind.

Sony Launches True Crime Podcast on 2011 Surveillance Murder Case

Sony Music Entertainment launched Monday a new true crime podcast series revisiting the 2011 death of Dominique “Nique” Leili. “Watching You,” hosted by storyteller Jonathan Hirsch, examines the disturbing surveillance that shaped Nique’s final months before she was found dead in woodland near her suburban Georgia home in July 2011. The investigation revealed her husband Matt had been secretly monitoring the household for years through hidden cameras placed throughout the property.

The series features never-before-released audio from thousands of those recordings, along with interviews with all three of Nique’s daughters and her sister. Hirsch called it Monday “a story of an obsession with the darkest outcome possible,” adding “She was stalked and manipulated in her home, a place that should feel the most safe.” Fair warning—this one gets graphic. “Watching You” is available across major podcast platforms, including Apple Podcasts, Spotify, and Stitcher, with all episodes also available on The Binge for subscribers.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Five key developments shaping digital audio landscape

Podcast Magic Launches Screenshot Tool to Capture and Share Audio Moments

Podcast Magic has launched a new tool allowing listeners to capture podcast moments through screenshots, automatically generating transcripts, clips and shareable videos. Founder Sari Azout says the technology addresses a long-standing frustration for podcast consumers who lack easy ways to save meaningful moments while listening. The tool gained early traction following an endorsement from tech writer Kevin Kelly in Wired magazine, bringing thousands of initial users. The company is launching a partner program for podcasters, offering real-time data on which moments resonate with audiences and helping creators identify content for social media distribution.

ABC News’ ‘Start Here’ Podcast Reaches 2,000 Episodes

ABC News will publish the 2,000th episode of its daily news podcast “Start Here” on December 1, marking nearly eight years of continuous production since launching in March 2018. Host Brad Mielke has covered major global events including the COVID-19 pandemic, Ukraine war and 2024 presidential election while interviewing guests from all seven continents, outer space and under the sea. The show delivers top news stories in under 30 minutes daily and has earned Edward R. Murrow Awards, Webby Awards and National Press Club honors for its coverage and innovation.

PodcastOne Signs Exclusive Deal with Former Yankees Player Clint Frazier

PodcastOne has secured a multi-year exclusive distribution agreement for “Life After the Show,” hosted by former New York Yankees outfielder Clint Frazier. The weekly podcast features insider baseball stories, interviews with former teammates and Frazier’s perspective on current sports issues. PodcastOne President Kit Gray says Frazier’s authentic voice aligns with the company’s growth strategy of delivering unfiltered stories from credible sources with established audiences.

Spotify and Adform Expand Partnership for Streamlined Audio Advertising

Spotify and Adform have enhanced their integration to simplify audio advertising purchases, allowing brands to plan and activate Spotify campaigns directly within Adform’s platform. The partnership provides access to Spotify’s audio, video and display formats across its music inventory as the digital audio market approaches $43 billion in value this year. Advertisers using Adform’s Campaign Planner can now activate audio campaigns more quickly and cost-effectively through direct access to the Spotify Ad Exchange.

Sir David Suchet to Narrate Charles Dickens Ghost Stories Audio Series

Award-winning UK podcast network Noiser will launch a nine-episode audio drama series December 1 featuring Sir David Suchet narrating Charles Dickens’ ghost stories. The series begins with a double episode of “A Christmas Carol,” performed using the script Dickens used during an 1853 public reading. Additional stories include “The Signal-Man,” “The Trial for Murder” and “A Madman’s Manuscript.” The series will be available across all podcast platforms, with ad-free versions on BBC Sounds and early access for Noiser+ subscribers.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Five key developments shaping digital audio landscape

Story #1: Narrative Podcasts Aren’t Dead

New data from Cumulus Media, Westwood One, and Signal Hill Insights released Monday, November 25th, shows narrative podcasts like “Serial” still command 54% of total listening time—contradicting months of industry assumptions that YouTube and video would kill story-driven audio. Even listeners who prefer video split their time nearly evenly between narrative shows and chatcasts. Signal Hill’s Paul Riismandel says the podcast charts are misleading: “Throughout that long, long tail, there is so much narrative podcasting.” Translation? The industry’s been pivoting to video based on incomplete data.

Story #2: LATAM Podcast Market Hits Critical Mass

Latin America’s podcast market reached mainstream status with news programming leading at 35% of total listening—more than double comedy—according to Triton Digital’s report covering January through August 2025, released Monday. Ninety-three percent of top shows are produced in local languages, with Portuguese at 51% and Spanish at 42%. Spotify grabbed 32% of downloads. Triton VP Oscar Sermeño says the region has evolved into “a fully developed digital audio economy.” The kicker? Seven percent of listening is done in English—an untapped opportunity for international creators.

Story #3: Pocket Casts Overhauls Search

Pocket Casts announced Monday it’s rolling out a new search algorithm in version 8.0 that displays podcasts and episodes together in ranked results, with type-ahead predictive search and better non-English language handling. Users can now play episodes directly from search results. The bigger addition: Smart Playlists that automatically gather episodes based on rules you set. Whether anyone actually uses it? That’s the test. Podcast apps have been trying to crack discovery for a decade—if this works, expect Apple and Spotify to copy it by spring.

Story #4: Australian Ad Market Shows Video Dominance

Australia’s digital advertising market hit $4.6 billion in the September 2025 quarter, up 9.7% year-over-year, IAB Australia reported Monday. Audio advertising grew just 3.5% to $82 million while video jumped 16.7% to $1.347 billion. Video now represents 73% of total display spending, with social video growing fastest at 29.4%. Connected TV grabbed 62% of video spending. For podcast creators banking on audio ad growth? The numbers say you’re in the slow lane while video laps the field.

Story #5: Crowdfunded Journalism Works (Actually)

The Europeans podcast raised €15,000 from listeners in just two months to fund a two-episode investigative miniseries on European housing, childcare, and drug policies, releasing Friday, November 29th. The award-winning European politics show has been largely listener-funded since 2017, but this marks the first time they crowdfunded a specific project. Co-creator Katy Lee called it “a useful contribution in a time of quite grim politics.” If a niche European politics podcast can raise five figures in eight weeks, that’s a model other independent shows should be watching closely.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Five key developments shaping digital audio landscape

• RSS.com launched a free podcast hosting plan Monday, removing cost barriers for aspiring creators. The tier includes unlimited episodes, automatic distribution to major platforms, scheduling tools and Podcasting 2.0 features, with analytics capped at 90 days. The move addresses one of the industry’s biggest entry obstacles—upfront hosting costs—particularly for hobbyists testing concepts before committing financially.

• Goalhanger unveiled a multi-platform rebrand Monday under the tagline “For the Curious,” marking its evolution from podcast-first company to cross-platform media operation. The network now reaches 70 million monthly podcast streams and 150 million video views, with half its audience watching rather than listening. Research found 74% of listeners discovered additional shows through brand recognition alone, signaling the network’s growing influence across digital platforms.

• UK podcast “A Gay and A NonGay” paused production after nearly a decade, with creator James Barr citing shifts in cultural context and personal priorities. The show, which won a Webby Award in 2025 and generated over 400 nominations in various competitions, helped listeners come out and find community. Barr emphasized the pause is not permanent, with future collaborations with co-host Dan Hudson remaining possible.

• The Women Podcasters Awards opened global nominations Monday for its 2026 competition, accepting entries through March 31. Founder Jennifer Henczel kept nomination fees deliberately low to reduce financial barriers, with Early Bird pricing available until January 1. Last year’s inaugural event drew over 400 nominees and 15,000 public votes, highlighting growing demand for recognition of women-led podcasting.

• Triton Digital’s Q3 data revealed direct correlations between podcast genres and shopping behaviors, providing advertisers with purchase-intent mapping ahead of Black Friday. True crime and comedy listeners skewed toward big-box retailers (87.6% and 86.6% respectively), while technology and business podcast fans favored luxury boutiques and department stores. Online shoppers consumed more tech and health content; in-person shoppers preferred news and sports programming.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Five key developments shaping digital audio landscape

• Joe Rogan, True Crime Dominate Apple’s 2025 Podcast Charts

Apple Podcasts released its year-end charts Tuesday, revealing The Joe Rogan Experience maintained its position as the most popular podcast of 2025, followed by The New York Times’ The Daily and The Mel Robbins Podcast. True crime content swept multiple categories, with Crime Junkie landing at number four and newcomers like Deadly Mirage and Murder in the Moonlight dominating the breakout shows list. The Telepathy Tapes claimed the title of most-shared podcast of the year. Apple will announce its official “Show of the Year” on December 4th.

• Study Shows 92% of Podcast Consumers Still Just Listen Despite Video Options

Despite widespread discussion about “watching” podcasts on YouTube, new research from Cumulus Media and Signal Hill Insights reveals 92% of weekly podcast consumers say they listen to podcasts while only 8% exclusively watch them. While consumers perceive YouTube as their most-used podcast platform, actual listening time data from Edison’s “Share of Ear” study shows Spotify and YouTube nearly tied at 28-29% of podcast time spent, with Apple capturing 18%. Notably, 70% of YouTube podcast listeners say they would switch platforms if their favorite show moved elsewhere, indicating content loyalty trumps platform allegiance.

• AI-Powered Tools Help Podcasters Identify Tour Cities Using Listener Analytics

Analytics platform Listener.com partnered with Eventbrite to offer podcasters AI-driven insights for planning live events based on listener concentration and engagement data. The integration introduces “smart route” recommendations that automatically identify optimal tour cities by syncing ticketing data with listener analytics from Apple, Spotify, YouTube, and social platforms. A March study found 21% of podcast fans have attended live shows, a number the companies expect to grow. Event listings featuring videos see 10% higher ticket conversion rates.

• Activist Investor Pushes PodcastOne Toward Potential Sale Amid Financial Concerns

Galloway Capital Partners acquired a 3.15% stake in PodcastOne and publicly urged management to consider strategic options including a sale or merger, citing competitor acquisitions at valuations reaching 10-times revenue. Parent company LiveOne owns 71% of PodcastOne and has been exploring strategic options since April following Napster’s $207 million sale. Despite reporting its strongest quarter with $15.2 million in revenue, PodcastOne’s latest SEC filing states “substantial doubt” exists about the company’s ability to continue without additional financing from LiveOne.

• Cloudflare Global Outage Highlights Internet Infrastructure Vulnerability

Major internet infrastructure provider Cloudflare experienced a global outage Tuesday when an automatically generated configuration file exceeded expected size and crashed traffic management systems, causing error messages across websites including X and OpenAI. The company resolved the issue within three hours, attributing the failure to internal configuration rather than malicious attacks. Cyber security experts note the incident, coming less than a month after an Amazon Web Services outage, demonstrates how few companies control critical internet infrastructure, making widespread disruption inevitable when one provider fails.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Five key developments shaping digital audio landscape

• Market forecast projects tenfold growth: Global podcast market expected to expand from $2.92 billion in 2024 to $30.4 billion by 2034, representing 26.4% compound annual growth rate, according to Market US report. AI-powered recommendation technology and subscription revenue—now comprising nearly two-thirds of market—driving expansion as listeners increasingly pay for ad-free, personalized experiences.

• Spotify, Hollywood Reporter debut first Podcast Roundtable: Streaming platform and entertainment publication launched inaugural creator roundtable featuring Keith Morrison (Dateline), Mel Robbins, Ben Shapiro, Ashley Flowers (Crime Junkie), Dax Shepard, and Jon Favreau (Pod Save America). Initiative coincides with Golden Globes introducing Best Podcast category, signaling podcasting’s integration into mainstream entertainment recognition.

• New York Times pivots to video using podcast strategy: Media company converting award-winning podcasts into video shows, adding Watch tab to main news app featuring vertical mobile video. Company added 460,000 digital subscribers in Q3 2025, reaching 12.33 million total subscribers. CEO Meredith Kopit Levien said multiplatform approach allows audiences to engage through reading, listening, and watching.

• Australia launches unified podcast advertising system: Commercial Radio and Audio introduced CRA Audio ID, now trading via Google’s Display & Video 360 platform. Privacy-safe identity solution reaches 14.7 million monthly listeners across ARN, Nine Audio, Nova Entertainment, and Southern Cross Austereo—delivering more scale than BVOD and ad-supported Spotify in Australian market, according to company.

• Podsqueeze releases text-based audio editor: Podcast production platform launched editor allowing creators to modify episodes through text interface with automatic filler word removal, silence elimination, and one-click audio enhancement. Co-founder Tiago announced video editing capabilities for video podcasts currently in development.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

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• The Interactive Advertising Bureau will relocate its Podcast Upfront from spring NewFronts to a new fall Creator-focused week scheduled for Sept. 15-17, 2026, repositioning podcasting alongside gaming and digital creator industries

• The organizational change reflects industry evolution, with IAB CEO David Cohen citing advertiser demand for streamlined planning across creator-driven platforms where “culture lives and attention flows”

• The Ambies Awards extended submission deadline to Nov. 28, with ceremony scheduled for Feb. 23, 2026, at On Air Fest; submissions cost $275 for Academy members, $325 for non-members across 33 categories

• James Corden launched 40-episode interview podcast “This Life of Mine” through Lemonada Media, featuring conversations with David Beckham, Kim Kardashian, Dr. Dre and Martin Scorsese

• Black Podcasting Awards held inaugural live ceremony in Baltimore, honoring 29 podcasts across 45 categories; “We Sound Crazy Podcast” earned Podcast of the Year while Dominic Lawson received Podcaster of the Year with 42 career awards total

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

• Performance Over Popularity: Oxford Road released inaugural podcast rankings based on $1.6 billion in actual sales data rather than download counts, revealing which shows deliver measurable return on investment for advertisers across 12 months of campaign results.

• Unexpected Winner: Critical Role, a Dungeons & Dragons actual-play show featuring professional voice actors, claimed the No. 1 spot for ad conversion efficiency, while The Joe Rogan Experience failed to place in the top 15 performers despite ranking first in audience reach.

• Comedy and Politics Dominate: Eleven of the top 15 performing podcasts fall into comedy or news/politics/government categories, challenging conventional brand safety concerns that typically cause advertisers to avoid controversial content.

• Industry Methodology Shift: The ORBIT (Oxford Road Benchmark Intelligence Tool) system measures actual customer acquisition costs and return on ad spend rather than impressions, normalizing results across different advertiser goals and industry verticals to enable direct performance comparisons.

• Market Implications: Results suggest advertisers systematically overpay for household-name podcasts while smaller shows deliver superior returns, with only three tier-1 podcasts making the performance-based top 15—potentially reshaping how brands allocate podcast advertising budgets moving forward.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

• Podcast advertising revenue projected to reach $3.7 billion by 2029 Emarketer forecasts U.S. podcast ad spending will grow 37 percent from current levels, with podcasting’s share of digital audio ad revenue rising from 35.6 percent in 2025 to 40.6 percent by 2029. Growth accelerates most rapidly in 2025 and 2026, with double-digit gains anticipated before moderating in subsequent years.

• Signal Awards honor cultural influence of podcasting medium The Signal Awards recognized 2025’s most impactful podcasts across categories including journalism, interviews, and storytelling, drawing record engagement with 385,000 votes from 127,000 voters globally—a 126 percent increase over 2024. Winners including Michelle Obama’s “IMO,” Jon Stewart’s “The Weekly Show,” and The Economist’s “Scam, Inc.” demonstrated podcasting’s emergence as a recognized cultural force.

• SSRS acquires Edison Research, consolidating polling and media measurement The merger combines two major research firms specializing in election polling, public opinion, and audio audience measurement, with founders Joe Lenski and Larry Rosin joining SSRS leadership. The consolidation strengthens the company’s position in podcast analytics while expanding capabilities in media measurement and audience insights.

• Audioboom reports record profits as video podcasting drives growth Independent podcast platform Audioboom posted Q3 revenue of $20.4 million—up 18 percent year-over-year—with video podcasting now generating 13 percent of revenue following its acquisition of the UK’s second-largest podcast network. The company has distributed more than $325 million to over 8,000 creators globally while expanding international operations.

• Podcast content enters financial markets as investment intelligence tool Podchaser and RavenPack partnership enables hedge funds, banks, and asset managers to use podcast data as real-time market intelligence, analyzing sentiment, company mentions, and emerging economic narratives from 5.8 million podcasts. The integration positions podcast audio as tradable financial data, further legitimizing the medium within institutional infrastructure.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

• Netflix to stream Spotify video podcasts starting early 2026 Streaming giant Netflix and Spotify announce partnership bringing select video podcasts from Spotify Studios and The Ringer to Netflix platform in United States beginning early 2026, expanding to additional markets later. Initial lineup includes sports, culture and true crime content, responding to data showing 72% of podcast listeners prefer video format.

• ‘How We Made Your Mother’ rewatch podcast joins Office Ladies Network Audacy expands partnership with Office Ladies Network to include sales and distribution for “How We Made Your Mother,” hosted by “How I Met Your Mother” star Josh Radnor and series co-creator Craig Thomas. Second season launches Oct. 20 with weekly episodes featuring guest appearances from Bryan Cranston and Joe Manganiello.

• Anthem Awards announces finalists recognizing mission-driven podcast content International Academy of Digital Arts & Sciences reveals finalists for 5th Annual Anthem Awards, honoring purpose-driven work across seven core causes. Podcast category includes “The Mel Robbins Podcast,” “Apathy Is Not An Option” and dozens of others. Public voting open through Oct. 30 at celebrate.anthemawards.com, with winners announced Nov. 18.

• Podsqueeze launches AI-powered audio enhancement tool for creators AI podcast platform Podsqueeze releases standalone web-based Audio Enhancer delivering studio-quality sound processing without additional equipment. Tool removes background noise, balances audio levels and applies professional-grade processing in seconds. Free 30-second preview available at podsqueeze.com/ai-audio-enhancer.

• Signal Awards records 385,000 votes ahead of Wednesday winner announcement Fourth Annual Signal Awards reports record-breaking engagement with more than 127,000 voters casting 385,000 votes for Listener’s Choice Awards, more than double 2024 participation. Full list of Gold, Silver and Bronze winners scheduled for release Oct. 16 across Signal Awards social media platforms.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Maron Concludes 16-Year Run of Influential Interview Series Marc Maron released the final episode of “WTF” on October 13, featuring former President Barack Obama as his closing guest. The comedian launched the show in 2009 during a career downturn, building one of podcasting’s most influential interview series through emotional honesty and garage-studio intimacy. Maron, now 62, indicated he’s ready to live without the production urgency that drove 1,686 episodes, thanking longtime producer Brendan McDonald and millions of listeners. Obama counseled Maron on creative transitions, advising him to avoid rushing into new projects and find purpose that serves his creative needs without replicating past patterns.

Television Personalities Launch Business Venture Documentation Series Ben Shephard and Joel Dommett premiered “The Business Men” on October 14 through Sony Music, documenting their attempt to launch a male skincare brand. The weekly YouTube and podcast series captures every meeting, misstep and milestone as the television hosts navigate product development toward a real launch deadline. Shephard, known for This Morning and Good Morning Britain, brings wellness expertise from his “Fit at 50” initiative, while comedian Dommett of The Masked Singer contributes creative direction. A free Patreon tier offers subscribers decision-making input through polls and access to extended business planning content.

Research Reveals Strong Listener Preference for Frequent Publishing Schedules The Podcast Study from Point-To-Point Marketing and Strategic Solutions Research found 70% of listeners prefer new episodes at least twice weekly, with 25% wanting daily releases. The survey of 1,200 U.S. adults ages 18-54 who listen monthly showed nearly 90% consume content weekly or daily, indicating podcasting’s integration into routine habits. Strategic Solutions Research Partner Hal Rood noted frequent releases help shows become embedded in listeners’ daily routines, similar to habitual behaviors. Point-To-Point Marketing CEO Tim Bronsil emphasized consistent publishing builds emotional and habitual audience bonds while contributing to algorithmic visibility on platforms like Spotify and YouTube.

Bloomberg Launches Global Interview Podcast with Veteran Broadcaster Mishal Husain debuts “The Mishal Husain Show” on October 17 as Bloomberg Weekend’s flagship podcast, featuring in-depth conversations with newsmakers, leaders and cultural figures. The series builds on Husain’s existing Bloomberg Weekend interviews launched in May with Elon Musk, which have included UK Prime Minister Keir Starmer, Shonda Rhimes and Jesse Armstrong. Episodes will appear in both audio and annotated text formats on Bloomberg.com and the Bloomberg Terminal. Bloomberg Weekend executive editor Katherine Bell cited Husain’s curiosity and fearlessness as essential qualities for navigating complex global issues.

Political Analysis Series Expands with Media Mogul Biography Mini-Series The Rest Is Politics launched “Murdoch,” a four-episode mini-series examining Rupert Murdoch’s seven-decade media empire, available exclusively to Plus tier subscribers starting October 10. Murdoch biographer Michael Wolff joins Alastair Campbell—former ally and later target of Murdoch’s press—to explore the intersection of politics, power and media that defined Murdoch’s career. The series traces Murdoch’s trajectory from inheriting a single Australian newspaper to building a global empire spanning Fox News and film studios, examining his influence on world leaders including President Donald Trump. Production company Goalhanger plans an additional “The Rest Is...” series launch for late November.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Spotify Advertising Week Panel Highlights Fandom as Powerful Driver for Brand Growth and Audience Engagement

Spotify presented Advertising Week New York panel emphasizing audio platform’s role as “home of fandom and culture” where fans actively participate, connect and invest in artists they love, creating significant opportunities for advertisers to reach highly engaged audiences driving performance. Jenny Haggard, head of global thought leadership at Spotify, described how platform enables advertisers to reach audiences through fan passion, with panel featuring major brands sharing fandom strategies including McDonald’s chief loyalty and engagement officer Allegra Krishnan discussing limited-time “A Minecraft Movie” meal deal succeeding through co-creation with franchise rather than mere sponsorship. JPMorgan Chase chief media officer Tracy-Ann Lim outlined need for long-term involvement beyond one-off sponsorships to demonstrate brands share fan passion, citing company’s 44-year US Open sponsorship as example of credibility-building commitment. Research shows 79% of adults respond positively to brands engaging in communities while 70% favor brands contributing meaningfully, with younger audiences showing particularly strong engagement as 73% of 18-34-year-olds consider fandom positive life component and 64% more likely to purchase from sponsors of content they love according to Ipsos data. Spotify panel emphasized advertisers should tap into fandoms aligning naturally with brand offerings and key audiences while creating targeted content through co-creation and long-term partnerships rather than generic advertising strategies targeting broad demographics, with passionate communities around podcasts, music and media representing most engaged and loyal audiences available for growth opportunities.

Wolf Entertainment Partners with Pinna to Launch First Children’s Podcast “Patrick Picklebottom: Everyday Mysteries” Debuting October 14

Wolf Entertainment, production powerhouse behind television crime drama universes including Law & Order and One Chicago series, partnered with Pinna—Realm’s kids and family vertical—to launch first children’s property audio series “Patrick Picklebottom: Everyday Mysteries” debuting October 14 on all major podcast platforms with first four episodes available exclusively to Pinna subscribers. Series inspired by beloved children’s book series by author Jay Miletsky follows adventures of precocious 11-year-old Patrick with love for reading and uncanny mystery-solving ability, with each episode presenting new neighborhood riddle for Patrick and friends to unravel while encouraging young listeners to sharpen critical thinking and analytical skills alongside young detective through eight-episode first season. Dick Wolf, president of Wolf Entertainment, stated “As company behind some of most iconic crime stories, it was only natural to share excitement of solving mysteries with kids” with Patrick Picklebottom representing perfect starting point for children’s content expansion, while Molly Barton, CEO of Realm, described partnership as “perfect fit for Pinna families who love to bring high-quality and engaging audio into car and kitchen.” Case-of-the-week format ensures new engaging mystery presented in every episode providing unique opportunity for listeners to participate as “detectives-in-training” identifying clues and deducing solutions to puzzles presented, with podcast premiering October 14 with first two episodes available on all podcast platforms while first four episodes exclusively available to Pinna subscribers followed by weekly new mystery releases. Wolf Entertainment move represents significant expansion for company which accumulated over 1.2 million TikTok followers and 1.3 billion social video views across platforms while previously producing scripted drama podcasts including “Eavesdropper” and “Hunted,” marking first foray into children’s content creation with hardcover Patrick Picklebottom books also arriving this fall enabling fans to enjoy adventures in print format.

Acast Appoints Laura Hagen as SVP Regional MD Americas and Global Head of Agency Relations Following 70% North American Sales Growth

Acast, world’s largest independent podcast company, appointed Laura Hagen as SVP Regional MD Americas and Global Head of Agency Relations following 70% increase in North American net sales in Q2 2025 alone, with appointment underscoring company’s global expansion strategy positioning Americas as key growth engine. Strategic leadership move follows appointment of US-based CEO Greg Glenday in June 2025 and acquisition of Wonder Media Network in January 2025, with Glenday stating Hagen possesses “incredible track record of delivering results” with background “tailor-made for Acast’s next decade” having built high-performance teams across audio, creative sales, digital and data covering company’s strategic priorities. Hagen joins organization from leadership roles at Zeta Global and iHeartMedia bringing deep expertise leveraging large proprietary data sets, artificial intelligence and identity graphs necessary for Acast’s technology-driven approach, with strong track record creating and selling cross-platform marketing solutions complementing Acast Creative Studios’ focus on developing omnichannel deals for advertisers. Hagen stated she is “energized to join Acast at this pivotal moment of growth” with goal of bridging gap between highly engaged audiences and brands seeking connections as “podcast market is maturing at extremely rapid pace,” joining innovative company leading industry forward. Acast recognizes fragmented nature of podcasting industry and provides unified solution empowering creators to grow and monetize while giving advertisers smart ways to buy at scale, with North America driving 70% net sales growth positioning company to capitalize on momentum and potentially gain market share against competitors including Spotify’s Megaphone and other major hosting and monetization platforms.

IAB Australia Welcomes 16 New Members Including Netflix and Pfizer Australia to Support Sustainable Digital Advertising Growth

IAB Australia welcomed 16 new members including Netflix, Pfizer Australia and Wesfarmers retail media business One Media alongside Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn to support growing sustainable and diverse investment in digital advertising across Australia. All IAB members participate in industry body either through Councils and Working Groups or as general members, with more than 300 industry leaders feeding into IAB Council and Working Groups providing broad collective voice addressing key issues and challenges faced by industry, marketers and members’ own organizations through work including helping set Australian-specific standards and guidelines, driving education initiatives and developing key industry resources. Gai Le Roy, CEO of IAB Australia, commented “Each new member brings unique perspective to how digital advertising can evolve responsibly and drive growth in Australia” noting strength of IAB community lies in bringing diverse players together from streaming and retail media to data and measurement to solve real-world challenges and build smarter, more accountable practices. Membership expansion brings streaming giants like Netflix and data companies like Audio Stack into standards-setting and measurement practices development, potentially increasing advertising dollars flowing into audio formats including podcasts across mature Australian digital advertising market. Industry collaboration through IAB Australia helps ensure sustainable growth rather than boom-and-bust cycles that can negatively impact creators and advertisers, with new members representing diverse perspectives across digital advertising ecosystem from entertainment platforms to pharmaceutical companies and retail media businesses.

USG Audio, Novel and PRX Launch “Mission K-Pop” Documentary Podcast Following Woman’s Journey to Become Global K-Pop Idol

USG Audio, Novel and PRX partnered to produce “Mission K-Pop” audio documentary podcast series following 23-year-old Caty Szeto’s journey leaving Los Angeles home for Seoul, South Korea to train at K-Pop academy pursuing dream of becoming global idol, launching October 13 with weekly Monday episodes across all major podcast platforms. Recent New York University graduate with Bachelor of Music in Music Business immerses herself in singing, dancing and styling lessons preparing for high-stakes auditions with entertainment agencies while confronting rigorous demands and emotional challenges of K-Pop industry from perfectionist standards to questions of identity and belonging. Series hosted by journalist Haeryun Kang who previously penned Rolling Stone cover story on K-Pop superstars Blackpink, with Kang shadowing Caty’s journey documenting exhilaration and heartbreak of chasing pop fantasy stating she was “astounded to see how far K-Pop dream had spread all over world to someone like Caty” hoping audiences can connect to “daring joy of falling in love with dream.” Stephanie Kuo, VP of Content at PRX, described K-Pop as “significant, expanding part of our culture” with series representing “universal tale of ambition and persistence” resonating with anyone who has pursued dream through nuanced surprise and powerful storytelling, while Novel co-founder and Chief Content Officer Max O’Brien called project “beautifully produced series about hopes and dreams” noting challenge and pleasure crafting “deeply emotive narrative podcast that doesn’t rely on true crime to deliver high drama and tension.” Series blends cultural storytelling and documentary intimacy capturing ambition, artistry and challenges at heart of one of world’s most powerful cultural movements through personal journey letting listeners tap into extraordinary K-Pop universe, with episodes dropping weekly on Mondays beginning October 13 across all major podcast platforms.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

RESONATE Podcast Festival and Tink Media Launch Pitch Party Feed Connecting Independent Creators with Production Companies

RESONATE Podcast Festival and Tink Media launched Pitch Party, new podcast feed serving as matchmaking platform for independent narrative podcast creators and production companies seeking quality content for development. Platform releases weekly episodes featuring different podcast pilots from independent producers, with production company representatives able to listen to curated feed to determine fit for their rosters while audio enthusiasts can discover forthcoming shows before official launches through bonus episodes featuring creator conversations. Concept evolved from annual RESONATE Pitch Party competition sponsored by VPM Media where three contestants pitch storytelling podcast ideas to festival attendees and judges for $10,000 prize to create pilot episodes, with 2024 competition producing serendipitous industry matchmaking when audience production company representative offered winner contract. Chioke I’Anson, festival founder and director of community media at Institute for Contemporary Art at Virginia Commonwealth University, explained initiative addresses problem where “people making great shows make no money” and “cool ideas for shows cannot get support they need,” with narrative podcasts requiring weeks or months to research, script, edit and sound-score single episodes compared to cheaper conversation-driven chatcasts. Lauren Passell, Tink Media founder operating two leading industry newsletters and offering podcast consultation and marketing services, stated Pitch Party aligns with company passion for “shining light on hugely unsupported indie creators making best things,” with platform launching October 10 releasing weekly episodes across all podcast platforms as curated feed not currently accepting unsolicited submissions though annual RESONATE Pitch Party contest submissions open each June.

Spotify Launches ChatGPT Integration Enabling Personalized Music and Podcast Recommendations Through Conversational AI Interface

Spotify launched ChatGPT integration allowing both Free and Premium users to connect accounts for personalized music and podcast recommendations through conversational artificial intelligence interface utilizing real-time context from user conversations. Integration enables users to request audio suggestions with ChatGPT presenting playable links opening directly in Spotify app across web and mobile platforms, with Free listeners accessing existing curated playlists including Discover Weekly and New Music Friday while Premium subscribers can request fully personalized playlists created from actual listening habits. Feature operates in English across 145 countries supporting ChatGPT Free, Plus and Pro users, with Spotify stating technology will continue evolving as company refines capabilities combining data-driven personalization with human editor expertise. Company emphasized connecting service remains optional and fully user-controlled with clear privacy protections, confirming no music, podcasts or video content will be shared with OpenAI for training purposes addressing AI training data controversies. Integration represents significant development for podcast discovery enabling users to request specific recommendations through natural language queries rather than scrolling endless algorithmic suggestions, with conversational interface creating more intuitive discovery experience comparable to receiving suggestions from knowledgeable friend familiar with user preferences and contextual listening situations.

Global Launches Global Studios Creative Hub and Acquires The Fellas Studios in Video-First Podcasting Expansion

UK media company Global launched Global Studios as new creative hub designed to lead video-first podcasting while confirming acquisition of The Fellas Studios, one of United Kingdom’s most successful creator networks founded in 2021 by YouTubers Callum Airey and Joshua Larkin. Global Studios positioned as one-stop shop for creators offering premium video and audio production facilities, seamless multi-platform distribution and marketing support powered by Global’s extensive radio, digital and outdoor networks, housing award-winning podcast slate including The News Agents and My Therapist Ghosted Me alongside The Fellas Studios hit titles attracting millions of views and listens across YouTube, Spotify, Apple Podcasts and social platforms among Gen Z audiences. Ashley Tabor-King, Global’s Founder and Executive President, stated launch marks “start of next chapter in Global’s on-demand audio and video growth” with Group CEO Simon Pitts describing Global Studios as “ultimate home for standout, video-first podcast shows where creators can grow and brands can connect at scale.” New operation integrates technology from Captivate podcast hosting platform and monetization expertise from DAX advertising exchange, providing creators and advertisers access to advanced data insights and revenue opportunities in vertically integrated creator ecosystem. Acquisition represents significant UK podcast market consolidation move with Global building comprehensive infrastructure encompassing production facilities, distribution networks and advertising technology under unified organizational structure, emphasizing industry-wide shift where podcasts extend beyond audio-only formats with YouTube becoming equally important platform alongside traditional podcast applications for many programs.

Podcast Academy Sets Friday Deadline for Ambies Awards Submissions with New Categories Including Best Emerging Podcast

The Podcast Academy set Friday October 10 as regular submission deadline for The Ambies Awards, premier celebration of excellence in podcasting with winners honored live in New York on February 23, 2026 before On Air Fest conference. Awards introduce new categories this year including Best Emerging Podcast and Podcaster of the Year, offering podcast creators recognition from peers across industry, visibility with listeners, press and fellow creators, and professional credibility enhancement through awards consideration and potential wins. Submission opportunity represents critical professional development moment for podcast creators with shows launched or standout episodes produced during eligibility period, with complete information and submission portal available at ambies.com. Annual awards ceremony serves dual function as industry recognition program and discovery mechanism for audiences, surfacing high-quality podcasts listeners may have missed through nomination and winner announcements across multiple categories representing podcast medium diversity. Friday deadline approaching requires immediate action from eligible creators seeking awards consideration for work produced during current eligibility cycle.

Podtrac Releases September 2025 Rankings Showing Growth Across US Publishers with New Country-Specific Top Podcast Data

Podcast analytics company Podtrac released September 2025 rankings for top US and global publishers, networks and podcasts, with seven US ranking participants increasing unique monthly audience in September over August and 14 participants showing US download growth month-over-month. Global rankings indicated four top networks increased global downloads, streams and views in September compared to August, suggesting podcast industry maintains healthy expansion trajectory despite ongoing consolidation and structural changes affecting medium. Podtrac launched new Top Podcasts by Country rankings covering 35 countries, providing creators considering international expansion and advertisers evaluating market opportunities across different regions with granular performance data beyond traditional US-centric metrics. Complete rankings accessible at Podtrac.com with registration available for receiving updates when new monthly rankings release, offering industry stakeholders comprehensive visibility into performance trends, competitive positioning and market dynamics across domestic and international podcast ecosystems. Growth metrics provide encouraging signals for podcast industry health with consistent month-over-month increases across multiple publishers indicating sustained audience engagement and platform expansion beyond consolidation narrative dominating recent industry coverage.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

Audioboom Engages Investment Bank for Third Strategic Review Exploring Sale, Merger Options Amid Industry Consolidation

Audioboom confirmed engagement of London-based investment bank J Goodwin & Co to manage strategic review process including potential sale, with board stating no takeover offers or merger proposals received to date though discussions with podcast companies and strategic partners are ongoing. The company’s shows generate more than 125 million monthly downloads reaching 40 million unique listeners worldwide, with Triton Digital ranking Audioboom as fourth largest U.S. podcast publisher in August 2025. CEO Stuart Last stated in July that three-quarters of podcast revenue in U.S. and UK markets is distributed across more than 100 small independent networks, positioning industry for consolidation following company’s $13.5 million acquisition of UK-based network Adelicious. This represents Audioboom’s third attempt to explore strategic options after similar efforts in 2020 and 2021 yielded no results, with company reporting second quarter revenue of $17.8 million, gross profit increase of 35 percent to $4 million, and projections of $83.2 million in 2025 revenue. Last has expressed frustration with perceived undervaluation by UK investors, delaying plans to relocate to U.S. stock exchange after experts indicated company needs $100 million annual revenue and $8 to $10 million earnings before such move would attract sophisticated American investors. Audioboom stock jumped 16 percent Friday when rumors surfaced before declining 8 percent during Monday London trading, with board urging shareholders to take no action at this time as review examining options from joint ventures and acquisitions to spinning off business segments and management changes.

Steven Bartlett Launches Flightcast Video Podcasting Platform with Former MrBeast Engineer to Simplify Multi-Platform Distribution

Steven Bartlett, host of “The Diary Of A CEO” podcast surpassing one billion streams with more than 12 million YouTube subscribers, partnered with Roxcodes, pseudonymous former MrBeast engineer, to launch Flightcast as all-in-one platform for distributing, analyzing and growing video podcasts across YouTube, Spotify, Apple and other services. Platform features unified upload flow described as industry first allowing creators to upload video to YouTube and Spotify while sending audio everywhere else from single screen, alongside unified dashboard consolidating analytics from multiple platforms into single performance view. AI-powered tools automatically generate edited clips of episodes and upload them to YouTube while tracking which clips generate views and reporting on performance metrics, with every episode receiving automatic transcription powering creation of titles, descriptions and chapters. Bartlett stated platform addresses unnecessarily complex processes in video podcast creation, with Roxcodes serving as CEO and explaining Flightcast delivers “playbook of the world’s biggest creators” to wider industry through software supporting creators to quantify data and understand audiences. Flightcast currently available in early access represents latest media investment by Bartlett’s global media and investment company FlightStory, which has also invested in SpaceX, Whoop and became co-owner of Stan Store creator monetization platform. “The Diary of a CEO” is reportedly world’s second-biggest host-led podcast behind “The Joe Rogan Experience,” with show reaching 35 million people globally in last three months and episodes translated into 12 languages.

PodRoll Introduces Video Promos Feature for Apple Podcasts Enabling Short-Form Video Content Insertion into Audio Feeds

Podcast cross-promotion marketplace PodRoll announced launch of video promos feature for Apple Podcasts allowing podcasters and marketers to deliver short-form video content directly into Apple Podcast feeds as standalone promotional episodes leveraging Dynamic Feed Drops technology powering tens of thousands of audio campaigns. Chief Revenue Officer Matt Turck stated video promos enable podcast marketers to move beyond trailers and audio spots with format designed to grab attention instantly while embedded “Follow the Show” link keeps new audiences in-app for immediate conversion to promoted content. CEO Jason Cox explained PodRoll Video Promos provide direct access to Apple Podcasts listeners already invested in podcast medium, distinguishing this approach from broader marketing channels requiring initial persuasion about podcast format itself. Feature supports third-party attribution tools or PodRoll’s integrated prefix link for performance measurement, with video promos available to active PodRoll partners immediately and general availability scheduled for November 2025. PodRoll was founded by podcast industry veterans who previously co-founded Megaphone, with company operating ecosystem of more than 50 podcast networks and thousands of individual shows in self-serve marketplace focused on cross-podcast feed drops designed to entice one show’s listeners to sample another podcast through dynamic insertion technology.

The Guardian Announces Major Podcast Team Expansion Including Video Podcasting Investment and U.S. Executive Producer Hire

The Guardian unveiled series of appointments expanding podcast presence including Annie Kelly becoming Today in Focus presenter starting next week alongside Helen Pidd and Nosheen Iqbal, with Lucy Hough assuming presenter role for Today in Focus Extra, Zoe Hitch stepping into lead producer position and Ryan Ramgobin moving from Channel 4 News to become senior producer. Organization investing significantly in video podcasting with James Tindale joining from Pod Save the UK as lead producer for video for audio alongside Eternity Uwaifo as social video producer and Natalie Gegan as social video designer, while Rory Symon arrives from The News Agents as video producer and Matt Bentley-Viney joins as social video producer with both focusing primarily on Football Weekly. In United States, Jonathan Menjivar will become executive producer at Guardian US leading creation of new video podcast, moving from Pineapple Street Studios and bringing experience from Fresh Air and This American Life. Appointments mark significant step in Guardian’s audio strategy strengthening both daily news podcasts and investment in video formats, with publication indicating more updates will follow as it continues expanding in podcasting across multiple markets and content verticals.

Sport Social Podcast Network Joins Spotify Partner Program to Unlock Creator Revenue from Video and Audio Content

Sport Social Podcast Network announced joining Spotify Partner Program unlocking new revenue opportunities for creators across network from both video and audio content, with all existing video creators gaining option to join program while new creators signing with network can benefit immediately. Managing Director Sophie Hind stated video has been high growth channel in sports podcasting with Spotify Partner Program providing creators access to engage new and emerging audiences while opening additional revenue stream beyond existing social media, YouTube collaborations, live events and influencer campaigns. Brontë Edmondson, Partner Manager at Spotify, reported video podcast consumption in UK up more than 95 percent year over year, with company excited for Sport Social participation in expanding opportunity bringing more revenue opportunities to creators and shows. Development extends Sport Social’s track record of securing commercial opportunities for partners across multiple platforms and formats, with network collaborating closely with Spotify to maximize revenue potential for sports podcasters and support audience growth strategies. Partnership represents strategic alignment with industry trend toward video podcast adoption as consumption patterns demonstrate substantial growth in visual content consumption alongside traditional audio formats.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

British Podcast Awards Recognizes Industry Excellence Across 31 Categories at O2 Venue

The British Podcast Awards ceremony moved to Indigo at The O2 in Greenwich, London for the first time, with comedian Maisie Adam hosting the star-studded event. Kill List secured dual honors as Podcast of the Year and Best True Crime Podcast, with judges praising its forensic reporting and narrative structure. Nick Grimshaw and Angela Hartnett claimed Best Hosts for Dish, while Miss Me? with Miquita Oliver and Lily Allen won the inaugural Video Innovation Award. The Traitors: Uncloaked hosted by Ed Gamble achieved double victory with Best Entertainment Podcast and the Spotlight Award. Additional winners included Pod Save the UK with the Podcast Champion Award and Betwixt the Sheets: The History of Sex, Scandal & Society claiming the public-voted Listeners’ Choice Award. Presenters included Emma Barnett as Chair of Judges alongside Nick Grimshaw, Sara Cox, Jordan North, and other industry figures.

IAB Podcast Upfront Emphasizes Cross-Platform Integration, Measurement Tools for Advertiser Growth

Industry leaders at IAB Podcast Upfront 2025 stressed podcasting requires enhanced measurement integration and broader investment strategies beyond celebrity-driven programming. VaynerMedia VP of Analytics Prashant Nayar emphasized podcast data must integrate into cross-platform planning tools enabling direct comparison with television and digital video, noting media planners face significant time constraints. Horizon Media’s Maria Tullin distinguished between host reads generating higher response rates and run-of-network announcer reads offering superior cost-per-order efficiency, stating cost alone does not determine value. NPR’s Scott Davis cited recent Arm campaign demonstrating radio component outperformed other elements, suggesting buyers should conceptualize audio holistically rather than in platform silos. Horizon Media’s Intersect model now integrates pixel data across podcasting, streaming audio, radio, and connected television, with speakers emphasizing mid-tier and niche programming delivers strongest audience intimacy.

Podscribe Data Reveals Audio Downloads Maintain Conversion Advantage Despite YouTube Consumption Growth

Podscribe released benchmark data showing three out of four episodic advertising purchases now include both podcast downloads and YouTube views, with approximately 60 percent of impressions occurring on YouTube versus 40 percent on audio feeds according to Q3 benchmark report. Efficiency metrics favor audio, with upcoming Oxford Road case study indicating 100 podcast downloads generate 100 conversions while equivalent YouTube views produce 66 conversions. CEO Pete Birsinger reported podcasts now average approximately 10 percent ad time, substantially lower than other media formats, with host-read advertisements maintaining stronger purchase rates under increased commercial density compared to producer-read spots. Industry demonstrates transition from single-show host reads toward audience-based purchasing, with network-wide and programmatic campaigns expanding at fastest rate. Podscribe reach curve estimates combining podcasts and streaming audio with 80 percent distinct audiences enables reach to 85 percent or more of U.S. adults, while pixel-based attribution now captures six times more conversions than surveys and nearly five times more than promotional codes.

Spotify Opens Inventory to Amazon DSP, Announces Exchange Growth and Yahoo Integration

Spotify integrated audio and video inventory into Amazon DSP programmatic platform, combining Amazon’s shopping, streaming, and browsing signals with Spotify’s 696 million monthly users for full-funnel measurement and attribution. Integration launched this week for advertisers in United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, and Brazil, with additional markets forthcoming. Spotify Ad Exchange launched in April has increased advertiser numbers by 142 percent, with new direct Yahoo DSP integration demonstrating conversion rates improving nearly 70 percent and cost per action dropping almost 90 percent based on July to September data. Megaphone-hosted podcast publishers will enable private marketplace deals via exchange in 2026, currently limited to music listeners. Additional updates include Smartly integration for AI-powered creative automation and forthcoming split testing tool for controlled creative experiments, with new outcome-based advertising formats including clickable audio and video advertisements supported by first-party data targeting.

PodX Group Launches First Multilingual Co-Production Murder in Åland Across English, Finnish Markets

PodX Group launched Murder in Åland as first multilingual co-production created in partnership with Goldhawk Productions in United Kingdom and Suomen Podcastmedia in Finland, releasing English and Finnish versions of thriller narrative examining crime, espionage, and political tension. Series set in Åland archipelago, demilitarized Finnish territory where Swedish is official language and Russia is across Baltic, follows criminal investigator Pekka Jaakkola sent from Helsinki discovering case threatens geopolitical stability across West. Jaakkola’s aggressive methods force partnership with Astrid Lindholm, blind retired Swedish police officer specializing in audio forensics, as pair study recordings of storms, wind, and submarines uncovering evidence of espionage and conspiracy. English-language version launched on BBC Sounds with Goldhawk’s trademark immersive sound design, while Finnish version premieres beginning of 2026. Production represents significant development in international podcast co-production demonstrating medium’s capacity for complex multilingual storytelling across markets.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

iHeartPodcasts Expands Content Portfolio Across Multiple Genres

iHeartPodcasts launched three new series demonstrating the platform’s diversification strategy. “Cardiac Cowboys,” hosted by actor Chris Pine, chronicles heart surgery pioneers in a six-episode series releasing Tuesdays. “Dodger Blue Dream” joins the My Cultura Podcast Network as a real-time audio documentary blending sound design with baseball coverage, hosted by Richard Parks III and chef Wesley Avila. Neuroscientist David Eagleman returns with “Inner Cosmos,” exploring brain science applications in daily life through weekly Monday episodes. The launches position iHeart across medical history, sports culture, and scientific education content.

SoundStack Introduces HLS Technology to Transform Podcast Delivery Infrastructure

Podcast hosting company SoundStack launched HTTP Live Streaming technology, breaking episodes into two to ten-second media chunks rather than single MP3 files. CEO Jon Stephenson stated the innovation reduces buffering and audio stuttering while enabling more efficient ad insertion and accurate audience measurement. The technology provides unified tracking of content delivery to individual listeners and supports adaptive bitrate adjustment based on bandwidth and device capabilities. SoundStack reports HLS enables expanded content options including live elements and seamless audio-video transitions, with implications for both listener experience and publisher revenue models.

UK Media Veterans Launch HERA Female-Focused Video Podcast Network

Former executives from Google, YouTube, BBC, and Fremantle established HERA, Britain’s first female-focused video podcast network. Founders Rosie Allimonos, Nishma Patel Robb, and Kirsty Hunter cite industry data showing 90 percent of top UK Spotify podcasts hosted solely by men. The network closed initial seed funding under the SEIS scheme and opened second-stage EIS investment. HERA will produce original programming, broker brand partnerships, and develop proprietary production technology. HERA Club membership initiative provides training, mentorship, and technology access for women and non-binary creators, targeting what founders describe as missed brand opportunities given women’s projected 75 percent control of discretionary spending by 2030.

Spotify Editorial Leaders Report Video Integration Reshaping Platform Strategy

Spotify editors Lizzy Hale and Valentina Ruderman marked International Podcast Day by identifying video as the dominant industry shift. Ruderman noted creator attitudes toward video evolved from skepticism six months ago to recognition as essential for discovery and user experience. The platform reports nearly seven million podcasts currently hosted, compared to hundreds of thousands in 2015. Hale identified news, opinion programming, and light-hearted content as strongest growth areas, citing successful launches including “Good Hang with Amy Poehler” and “Not Gonna Lie with Kylie Kelce.” Both editors emphasized consistency and community building remain critical for emerging creators, with podcasts increasingly functioning as “appointment viewing” rather than passive listening.

Multiple Podcast Launches and Advertising Technology Deployments Signal Industry Expansion

Audacy partnered with Agenda Management to launch “Undomesticated,” featuring Candiace Dillard Bassett and Michael Arceneaux covering pop culture and entertainment through weekly Wednesday releases. Premiere Networks and journalist Kevin Cirilli introduced daily podcast “Hello Future” with iHeartPodcasts, examining space exploration and emerging technologies with guests including Harvard astrophysicist Dr. Avi Loeb. Creative technology company AMA deployed Location AI platform for personalized audio advertising, integrating with partners including Google, Walmart, Target, Uber, McDonald’s, and Amazon across Spotify, Pandora, Acast, and iHeart distribution networks. The simultaneous launches reflect sustained investment across content production, talent partnerships, and advertising infrastructure.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

• Leadership Transition: Daniel Ek will step down as Spotify CEO on January 1, 2026, becoming Executive Chairman after nearly two decades leading the streaming platform he founded in 2008. Gustav Söderström and Alex Norström, both 15-year company veterans currently serving as co-Presidents, will assume co-CEO roles.

• Podcast Ad Growth: Despite macroeconomic pressures, podcast advertising shows resilience with projected 7.9 percent year-over-year revenue growth in H2 2025, outpacing overall digital ad spending growth of 5.7 percent, according to the Interactive Advertising Bureau’s September update. Podcast ad spending has risen from 3.6 percent to 5.0 percent of total ad budgets since January.

• Golden Globes Recognition: The Hollywood Reporter partnered with Spotify to host the inaugural Podcast Roundtable featuring contenders for the newly introduced Best Podcast category at the 83rd Golden Globes on January 11, 2026, marking the first time podcasting has been recognized by the prestigious awards ceremony.

• Major Programming Returns: The Louis Theroux Podcast launches series six on October 7 with guests including Florence Pugh, Steve Coogan, Michael Palin, Malala Yousafzai and David Byrne, continuing the show’s trajectory as one of Europe’s most-watched podcasts since its 2023 debut.

• Cinema First: The Diary of a CEO becomes the first podcast screened in theaters with a one-night Cineworld premiere October 8 featuring Louis Tomlinson, transforming the mobile-first medium into a communal viewing experience across 12 UK, Ireland and US locations.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

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Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

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• iHeartPodcasts debuted “Cardiac Cowboys,” a six-episode documentary series narrated by Chris Pine on World Heart Day, chronicling American surgeons who pioneered open-heart surgery in the mid-20th century. The series, produced by OSO Studios in partnership with executive producer John Mankiewicz, features medical pioneers who worked with makeshift equipment including repurposed dairy pumps and beer tubes to develop lifesaving techniques still used today. The complete series is available on the iHeartRadio app and major podcast platforms, sponsored by AI platform Jasper.

• New Pew Research Center data reveals one-third of U.S. adults now get news from podcasts at least sometimes, up from 22% in 2020, with nearly 40% of adults under 50 consuming podcast news. The August survey found 54% of Americans listened to podcasts in the past year, up from 49% in 2022. Trust levels remain mixed, with 53% of podcast news consumers trusting the medium about the same as other sources, while political divisions show 31% of Republicans trust podcast news more than other sources compared to 15% of Democrats.

• BBC Sounds launched “In Detail: Sanctuary, An Act of Defiance,” a six-part series examining the 1986 case of Sri Lankan activist Viraj Mendis, who spent two years inside Manchester’s Ascension Church to avoid deportation. The series, presented by Father Azariah France-Williams and featuring Mendis’s final long-form interview on the period, explores themes of migration and civil disobedience. Mendis was forcibly deported in January 1989 and continued human rights work until his death in 2024.

• Actor Bill Nighy will launch “ill-advised by Bill Nighy” on Oct. 9, an eight-part weekly series addressing listener questions on social situations and everyday dilemmas. The podcast, produced by EYEPOD Studios and distributed by Acast, invites audiences to submit questions via Instagram voice notes and will feature book recommendations and weekly playlists. New episodes release each Thursday following the debut.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

• IAB upgrades podcast outlook amid market pullback — The Interactive Advertising Bureau now projects podcast ad spending will climb 7.9% in 2025, up from January’s 7.3% forecast, even as overall U.S. digital ad growth drops to 5.7%. Podcasting and digital audio will each capture 5% of total ad spend this year, a combined 10% share representing one-third growth over earlier projections. Nearly all buyers cite tariff concerns as negatively impacting budgets, driving focus toward performance-driven channels.

• Independent creators face existential threat from video transition — Industry analysis warns that podcasting’s shift to video content disproportionately burdens independent creators who produce most of the medium’s 435,000 active shows. Indies currently achieve 37% better advertiser performance than network shows but lack infrastructure for video production. With the top 500 podcasts already capturing nearly half of all ad spend, Oxford Road strategist Giles Martin argues balanced media planning is critical to preserve diversity and authenticity.

• High-attention media research quantifies podcast value — A Newsworks-Lumen-Peter Field study finds high-attention formats including podcasts deliver 12% market share gains and 58% more attentive seconds per advertising pound than low-attention channels. Investment patterns have reversed since 2015, when 68% of spending targeted high-attention media; today the majority flows to lower-attention platforms despite inferior business outcomes.

• Major partnerships and platform launches reshape landscape — Liberated Syndication secured exclusive hosting and ad rights for Holly Madison and Bridget Marquardt’s Girls Next Level podcast launching its fourth season Sept. 28. Award-winning fiction anthology The Truth returns Oct. 9 with new distributor Realm after a listener-funded campaign. Gemma Atkinson and Gorka Marquez debut relationship podcast Lost in Translation Oct. 22 on Rayo.

• AudioUK relaunches training infrastructure with BBC backing — The trade organization’s revamped Audiotrain platform offers free year-round training across creative, business and technical skills through 19 initial webinars. The three-year BBC partnership aims to address industry skills gaps and support the corporation’s Across the UK strategy for sector-wide capability development.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Today's newsletter is (once again) powered by Mencari News. You can get smarter in five minutes. Sign up for the free daily email on Australia's Politics, tech and finance news that you'll actually enjoy reading.

This piece is freely available to read. Become a paid subscriber today and help keep Mencari News financially afloat so that we can continue to pay our writers for their insight and expertise.

New research reveals nearly half of podcast consumers would reject their favorite shows if artificial intelligence voices replaced human hosts, even as the industry experiences robust advertising growth and platform expansion. The findings from Sounds Profitable’s Podcast Landscape 2025 survey indicate 47% of listeners would be less likely to continue with podcasts featuring AI-generated voices in content or advertising, with resistance strongest among those holding postgraduate degrees at 49%. Researcher Tom Webster attributes this pattern to informed concerns about AI’s threat to white-collar employment rather than technological unfamiliarity, suggesting the educated workforce recognizes existential implications for human creators and performers.

Despite AI concerns, podcast advertising demonstrated strong momentum in August with Amazon leading spending at $6.8 million, followed by Teledec Health at $6.1 million, according to Magellan AI data. Direct-to-consumer brands including Washable Sofas increased investments to nearly $6 million, while major advertisers like Toyota, T-Mobile and State Farm collectively contributed over $13 million to the medium. The top 15 podcast advertisers spent $54.2 million during August, with supermarket chain Albertsons showing the largest spending increase from $289,000 in July to $1.5 million, and insurance companies Geico and Liberty Mutual making notable market entries.

Platform expansion continues reshaping podcast distribution as New Heights with Jason and Travis Kelce launched on Prime Video Tuesday, joining the streaming service’s growing audio content lineup. The Super Bowl champions’ show, which set a Guinness World Record with 1.3 million concurrent YouTube viewers during a Taylor Swift interview, now provides audiences additional viewing options beyond traditional podcast platforms. Separately, podcast studio QCODE announced the launch of Daylight Media to provide creator services including advertising sales and distribution, securing new growth funding from Eldridge Industries while maintaining its studio operations for scripted and unscripted productions.

International research from the UK’s Radiocentre demonstrates audio advertising’s financial effectiveness, with digital audio returning £5.20 profit for every £1 spent over two years and broadcast radio delivering £5 returns, both exceeding the all-media average of £4.11. The analysis of 141 brands with £1.8 billion in media spending showed brands allocating 15% of budgets to audio experienced 5% increases in overall campaign ROI. Meanwhile, the podcast landscape sees significant transitions with Catherine Carr’s Where Are You Going? concluding after 200 episodes and over one million downloads, while Global prepares to launch Coining It, a six-episode series about a Bitcoin glitch exploitation, on September 30.

Resources and links mentioned in this Episode

• Subscribe to our Podwires Newsletter, by clicking here

• Connect with Miko Santos on Linkedin and Twitter

• Do you require a job posting? Click here or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.

• If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.

🚀 Tools and Services I recommended:

🎥 My favourite tagging, channel growth, and management tool for YouTubers

► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos

► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos

► Inside Youtube Creators : https://bit.ly/youtubecreators

🎵Where do we find our music : Epidemic Sound

➜ https://bit.ly/epidemicsound-realmikosantos

🎙️ Our Remote Recording Software: Zencastr

➜ https://bit.ly/Zencastr-realmikosantos

📼 Our Podcast Apps are using

Transistor FM –

https://transistor.fm/?via=realmikosantos

Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos

Fiverr - https://bit.ly/Fiverr-realmikosantos

Canva - https://partner.canva.com/realmikosantos

Headliner - https://bit.ly/Headliner-realmikosantos

✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com

📮 Want to send Something? PO BOX 99 Ingle Farm, SOUTH AUSTRALIA 5098 AUSTRALIA

Support the Show

💌 If you find my content helpful, become a supporter, click here

DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.