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Acast, the global authority in podcasting, today shares new data showing Singapore has become a frontrunner in the global shift in media from reach to resonance.

The findings, a new release from Acast’s Podcast Pulse dataset, highlight Singapore as a key indicator of the future of the trust economy. Reflecting a broader evolution in the media landscape, Singaporean listeners now rate podcasters as more credible than journalists and significantly more authentic than social-first influencers.

While this trend is visible worldwide, Singapore provides a focused view of its local impact. A staggering 97% of Singaporean listeners say a podcaster has changed their mind about a topic, set against a global median of 84% across surveyed markets. This data suggests that Singaporean audiences are actively choosing trusted voices over algorithmic noise.

The Commercial Imperative

The data serves as a challenge to traditional marketing approaches that prioritize broad reach over deep resonance.

“The definition of influence has changed. It is no longer about who shouts the loudest, but who is trusted the most,” says Greg Glenday, CEO of Acast. “This data from Singapore is a wake-up call for the entire media industry. When brands consider podcasts as a content channel, they are looking at the most powerful persuasion engine in the marketing mix. Singapore provides the blueprint for how brands can stop renting fleeting attention on social, and start earning unrivalled trust in podcasting.”

From Connection to Commerce

The report confirms that this high trust translates directly into commercial action, validating podcasting as a safe, scalable solution for advertisers:

• Trust Drives Consideration: 69% of listeners have considered a brand for the first time because of a podcast, and 67% have made a purchase.

• Podcasts Shift Perception: 74% of listeners report that podcasters have successfully changed their perceptions of a brand.

• Ad Receptivity: 60% of listeners pay active attention to ads, with 45% explicitly finding them authentic - a rarity in digital advertising.

• Endorsements Work: 66% of listeners trust hosts for genuine endorsements, stripping away the skepticism often attached to traditional celebrity ads.

A New Era of Narrative Influence

In a digital environment saturated with algorithmic noise, Singaporeans are drawing a hard line between “creators” and traditional “influencers.”

• The Paradox: Interestingly, 86% of listeners do not consider podcasters to be “influencers” - yet 97% admit to being influenced by them. This suggests consumers view podcasters as trusted peers rather than internet celebrities.

• Authenticity Wins: 71% of listeners view podcasters as “authentic” (vs. 29% for social-first creators).

• Honesty Gap: Podcasters lead significantly on honesty (69% vs. 31%) and trustworthiness (64% vs. 36%) compared to social-first talent.

• Credibility: 52% rate podcasters as credible sources of information, surpassing both journalists (50%) and YouTubers (48%).

High Attention, High Culture

The data shows that podcasting in Singapore is not a background activity; it is a primary focus that shapes the local zeitgeist.

• Scale & Resonance: 60% of consumers now tune in weekly, and 7 in 10 describe their favorite podcast host as a “highlight of the day.”

• Share of Attention: Audio podcasts capture 85% of active attention, outperforming Facebook (79%) and streaming music (77%).

• Cultural Leadership: 7 in 10 weekly listeners say podcasts significantly shape cultural discussion.

• Habitual Listening: Engagement spikes during key moments, including holidays (36%), major breaking news (30%), and pop culture events (29%).

Borderless Influence: Trust Travels

The data also validates Acast’s approach that while trust is anchored in audio, the consumption is fluid. 4 in 5 listeners now consume both audio and video podcasts.

Crucially, the data shows that 75% of listeners say their trust in a brand grows when they see it across multiple platforms.

• 59% of listeners follow their favorite podcast creators on YouTube.

• 46% follow them on Instagram.

• Adding video podcasts extends a brand’s reach by 17%.

Timi Siytangco, Key Account Director, Asia at Acast, comments: “The Singaporean consumer is sophisticated; they don’t just consume content, they build deep relationships with podcasters. That bond may start with a recommendation to tune into the audio feed, or - more often - discovery on video, and from there the connection grows into social and real-life engagement. At Acast, we allow brands to tap into the entire ecosystem - turning narrative influence into broad impact.”

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Zeno Media, the leading global audio and digital media company powering audio broadcasters worldwide, multicultural audiences worldwide, today announced the promotion of Nikols Latuff to Chief Growth Officer.

A respected voice in global audio, Latuff has been a catalyst for Zeno Media’s expansion, positioning the company at the center of a fast-moving, ever-evolving audio ecosystem. Her leadership has accelerated broadcaster growth and deepened Zeno’s role as a trusted partner to media companies worldwide. As Chief Growth Officer, she will continue to drive broadcaster momentum, global audience scale, and market development across Zeno’s audio and digital platforms.

Latuff previously served as Vice President of Growth, where she led high-impact partnerships and spearheaded expansion across international and multicultural markets. Her leadership has helped accelerate Zeno’s footprint in over 100 countries, deepening relationships across diaspora communities while advancing the company’s mission to empower independent voices at scale.

“Nikols is not only a growth strategist, she is a leader helping define the future of global audio,” said Morris Berger, CEO of Zeno Media. “She brings a rare combination of market intelligence, cultural fluency, and bold execution. She has built trusted relationships with our broadcaster and creator partners, championing their successes. Her vision has fueled our expansion, and as Chief Growth Officer, she will play a central role in our next phase of innovation and global scale.”

As Zeno continues to invest in core streaming infrastructure, AI driven tools including podcast automation bots and in-car applications, while advancing monetization solutions for broadcasters and creators, Latuff’s appointment underscores the company’s commitment to long term growth and leadership across the evolving audio ecosystem.

“Stepping into the Chief Growth Officer role at Zeno feels especially timely,” said Latuff. “My focus is bringing radio broadcasters and content creators from around the world to Zeno, and helping them scale their digital footprint with solutions that drive sustainable revenue, expand global distribution, and keep them ahead of the next chapter in the audio industry.”

Nikols can be reached at nikols@zenomedia.com.

About Zeno Media
For over a decade Zeno Media has been a leader in connecting audio content creators to their global audience. Serving partners in over 100 countries, Zeno Media offers the highest level of streaming, podcasting, mobile apps, and AI built tools for broadcasters to increase their distribution while lowering their need to focus on building their audio solutions. Zeno Media offers highly successful monetization capabilities in the USA and across the globe. We are an audio-first company providing publishers of all sizes the right formula to achieve their goals in the digital space. Visitwww.zeno.fmfor more.

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Here’s a question nobody in podcasting is asking loudly enough: what if your listeners aren’t tuning in for your content? What if they’re tuning in to survive their day?

That’s not a provocation. It’s the finding of a new white paper out of Southeast Asia that reframes what podcast listening actually means for a growing segment of the global audience. And if you think this is a regional story, think again. Digital fatigue doesn’t have a passport. What The Pod Network and The Fourth Wall documented in the Philippines is happening in every market where screens have become inescapable — which is to say, everywhere.

Released in April 2025, “The Two Faces of Overwhelmed: Why Filipino Listeners Are Turning to Podcasts for More Than Just Content” was conducted by The Pod Network in collaboration with research group The Fourth Wall. The study surveyed 211 Filipino digital users — students, young professionals, and content consumers — from January 22 to March 21, 2025, combining sentiment-based surveys with qualitative research. The goal wasn’t to measure listening habits. It was to understand why people listen when they’re already overwhelmed by everything else.

The Key Points:

• Researchers identified two distinct listener personas shaped by how they experience sensory overload: “Mindful Navigators” (25+, intentional listeners using podcasts as emotional relief) and “Content Grazers” (under 25, casual listeners using podcasts as one of many media snacks)

• Mindful Navigators rated podcasts 4.58 out of 5 for helping manage overstimulation, and 53% identified podcasting as a key source of relief — with some listening up to six hours per day

• The study found that intention, not frequency, defines a listener’s relationship with the medium — both groups listen regularly, but only one is truly anchored

• For Mindful Navigators, the research recommends episodes of 30–45 minutes published between 6–8 PM to capture decompression windows — a rare, data-backed production scheduling insight

• Host-read ads that sound like honest recommendations — not hard sells — are the most effective advertising approach for high-intent listeners, reinforcing what Western podcast ad research has long suggested

Why It Matters

The podcast industry has spent years arguing about downloads, video vs. audio, and platform consolidation. This study is asking a different question entirely: why do people actually press play? The answer — at least for a significant and growing segment of listeners — is that they’re not looking for more content. They’re looking for less noise. They’re using audio as a screenless escape because everything else on their device is demanding something from them. That’s not a niche behavioral quirk. That’s a structural insight about what makes podcasting fundamentally different from every other digital medium competing for attention right now. And if you’re not designing your show with that in mind, you’re leaving your most loyal listeners underserved.

The Big Picture

For podcasters and producers, this research is essentially a content brief hiding inside an academic white paper. The Mindful Navigator persona — intentional, emotionally driven, willing to give six hours of daily listening time — is the audience every creator wants and almost nobody is explicitly designing for. The tactical implications are concrete: calm production energy, conversational pacing, 30–45 minute episode lengths, and evening publishing windows. That’s not a vibe. That’s a strategy.

For the broader industry, the deeper signal here is about podcasting’s competitive advantage in an era of infinite content. Streaming platforms give you more. Social media gives you faster. Podcasting, uniquely, gives you presence. The medium’s audio-only core — the thing the video-first crowd keeps trying to fix — turns out to be a feature for a massive, high-intent segment of listeners who are specifically fleeing visual overload. That’s a positioning argument the industry should be making loudly, and mostly isn’t.

The most effective podcast isn’t always the biggest or the loudest. Sometimes it’s just the one that makes people feel human again. That’s not a soft metric. That’s a moat.

Source: “The Two Faces of Overwhelmed,” white paper by The Pod Network Entertainment x The Fourth Wall, April 2025. Full research available at thepodnetwork.com.

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The Philippines’ podcasting scene just made its boldest statement yet. The Pod Network (TPN) hosted Press Play, its first-ever company media launch, at The Split in Bonifacio Global City last February — unveiling its full 2026 content slate and making a case for why trust, not traffic, is the real currency of audio media.

CEO and Founder Alan Fontanilla didn’t mince words: “We believe the future belongs to media that people choose with intention — not content that fills time, but conversations that actually mean something.” TPN’s 2026 flagship lineup spans comedy (The KoolPals), relationships (Lecheng Pag-Ibig ‘To), public affairs (Let’s Talk with Pia Hontiveros), curiosity-driven learning (Ano Ba Talaga? with Kuya Kim Atienza), and the newly launched Between Us with Iza Calzado and Ben Wintle. Spotify Philippines was recognized as a key platform partner, with the Spotify Studio at TPN headquarters supporting creator production. Media coverage was amplified by When In Manila, with event support from Salveo Barley Grass.

The Key Points:

• TPN hosted its first-ever media launch, Press Play, in Manila, unveiling its full 2026 podcast slate across five content verticals

• CEO Alan Fontanilla anchored the network’s 2026 strategy on a single principle: intentionality — “reach creates awareness, trust creates preference”

• Veteran broadcaster Kuya Kim Atienza revealed that podcasting forced him to unlearn decades of broadcast habits — specifically, learning to listen instead of lead

• New show Between Us with Iza Calzado and Ben Wintle launches on Spotify starting February 19, focused on relationships, identity, and personal growth

• Spotify Philippines was spotlighted as a key ecosystem partner, underscoring platform investment in Southeast Asian creator development

Why It Matters

The Pod Network’s press launch isn’t just a content announcement — it’s a market signal. In a region where podcasting is still establishing its business infrastructure, TPN is making a deliberate bet that audience loyalty, not raw download numbers, is the foundation for sustainable growth. Fontanilla’s framing — “reach creates awareness, trust creates preference” — is something Western podcast executives have been grappling with for years. The Philippines is arriving at that conversation early, and doing it with intention.

Let that sink in.

The Big Picture

For podcasters and producers watching from anywhere in the world, TPN’s approach offers a practical framework worth stealing. The network isn’t chasing volume. It’s building category depth — comedy, relationships, public affairs, lifestyle — with hosts who have genuine audience relationships before the microphone ever turns on. That’s not an accident. That’s a content strategy.

Kuya Kim’s admission that he “spoke too much” in the beginning is one of the most honest things any host can say — and it’s the lesson most podcast networks never teach their talent. The producers who build systems around listening first will build the shows audiences return to. Every week. Without being asked.

The Spotify partnership piece matters too. Platform investment at the studio infrastructure level — not just algorithmic distribution — is what separates markets that grow sustainably from markets that spike and stall. Southeast Asia’s podcast ecosystem is being built with intention. The question is whether the rest of the industry is paying attention.

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The Rundown: Looking at this Indonesian podcast data, I'm reminded of those early days when we'd all smugly proclaim that "podcasting was going mainstream" while ignoring the uncomfortable truth staring us in the face.

Here's the reality check from Populix's latest study: only one in five Indonesians accessed podcasts in the past three months. Meanwhile, YouTube captured 77% of that same audience, Instagram grabbed 72%, and TikTok snatched 69%.

The numbers don't lie, and they're telling us something we've been reluctant to admit – we're still fighting for scraps while video platforms feast at the main table. But here's the kicker that should make every podcaster pay attention: when Indonesians do choose podcasts, 69% are seeking inspiration and learning, 63% want to stay updated, and they're spending real time with the medium – most tuning in 2-3 times weekly for 30-60 minute sessions during their evening wind-down between 8-10 PM.

This comprehensive study from Indonesian market research firm Populix surveyed 1,100 consumers across the archipelago in June 2025, revealing detailed insights into how Southeast Asia's largest podcast market actually consumes audio and video content in their daily routines.

The Key Points:

• Only 21% of Indonesian consumers accessed podcasts in the past three months, compared to 77% for YouTube and 72% for Instagram, highlighting podcasting's persistent niche status in the broader digital entertainment landscape

• Video podcasts dominate consumption preferences with 54% choosing video-only formats versus just 7% preferring audio-only, while YouTube captures 96% of video podcast viewing and Spotify leads audio consumption at 87%

• Educational content drives engagement, with 69% seeking inspiration and learning, 64% wanting motivational content, and 55% looking for entertainment, while interview formats (62%) significantly outperform solo presentations (12%)

• Millennials and upper socioeconomic groups show the strongest podcast engagement, with 32% of upper-income listeners accessing podcasts versus 16% of middle-income and 11% of lower-income consumers

• Mobile devices dominate consumption at 89%, with most listeners tuning in during evening hours (8-10 PM peak at 43%) and preferring 30-60 minute episodes consumed 2-3 times weekly

Why It Matters: These findings reveal podcasting's fundamental challenge in competing against visual platforms while also highlighting its unique value proposition. Indonesian listeners who choose podcasts demonstrate serious intent – they're not casual browsers but engaged audiences seeking substantial content for learning and inspiration. The preference for video formats and YouTube's dominance suggests podcasters must think beyond traditional audio-first strategies, while the strong educational focus indicates opportunities for creators who can deliver meaningful, actionable content rather than pure entertainment.

The Big Picture:

For podcasters and producers, this data presents both sobering reality and clear opportunity. The dominance of video consumption means creators should prioritize multi-format content strategies, ensuring their shows work effectively on YouTube while maintaining audio quality for Spotify listeners.

The educational content preference suggests successful Indonesian podcasters should focus on teaching, inspiring, and providing actionable insights rather than competing in the crowded entertainment space.

Producers should target the premium millennial and upper-income demographics who show genuine engagement, design content for mobile consumption during evening listening sessions, and structure episodes for the sweet spot of 30-60 minutes.

Most critically, the interview format preference indicates creators should prioritize guest-driven content over solo monologues. The industry benefits from understanding that while podcasting remains niche, engaged listeners demonstrate loyalty and intentionality that video platforms struggle to match – but only when creators deliver the educational value and professional production quality this audience demands.

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What happened: The Digital News Report 2025 reveals that Philippines has achieved 17 million weekly podcast listeners, while concurrent research from The Pod Network and The Fourth Wall demonstrates sophisticated audience segmentation patterns that challenge traditional podcast analytics frameworks. Filipino audiences now exhibit preference shifts toward video consumption over text-based news content, creating measurement complexities as podcast consumption increasingly blurs with video talk show formats and cross-platform distribution strategies.

Why it matters: These findings expose critical gaps in standard podcast measurement methodologies, particularly regarding cross-platform attribution and behavioral segmentation. The Filipino market's evolution from audio-first to video-hybrid consumption requires analytics frameworks that can track multi-format engagement across YouTube, Spotify, and TikTok simultaneously. Traditional download metrics fail to capture the six-hour daily consumption patterns identified among "mindful navigators" or the fragmented, multitasking behavior of "content grazers" who switch between platforms while listening.

The study's methodology reveals critical gaps in standard podcast analytics frameworks. Traditional download metrics fail to capture the emotional engagement patterns identified here, where "mindful navigators" demonstrate high-intensity, purposeful consumption during specific time windows (6:00-8:00 p.m.), while "content grazers" exhibit fragmented, multi-platform behavior.

Platform-Specific Tracking Considerations:

• Content grazers' cross-platform switching (TikTok, Spotify, YouTube) creates attribution challenges

• Prime-time concentration among mindful navigators suggests opportunity for programmatic optimization

• Multitasking behavior in younger demographics complicates completion rate interpretations

The six-hour daily consumption among older listeners represents exceptional engagement depth, suggesting podcast creators should prioritize retention analytics over reach metrics when targeting this demographic. The preference for 30-45 minute episodes among mindful navigators contrasts sharply with broader industry trends toward shorter content, indicating successful creators must develop platform-specific duration strategies.

Cross-Platform Attribution Challenges: Filipino content grazers' behavior exemplifies emerging measurement difficulties as they consume podcast content across YouTube (visual), Spotify (audio), and TikTok (short-form video) within single listening sessions. Current analytics systems cannot accurately attribute engagement when users begin episodes on one platform and complete them on another, leading to fragmented audience data that underestimates true consumption depth.

Demographic Segmentation Requirements: The stark behavioral differences between mindful navigators and content grazers necessitate completely different analytical approaches. Mindful navigators require longitudinal retention tracking focused on emotional refuge patterns, while content grazers need cross-platform session reconstruction to understand their fragmented consumption journey.

Zoom out: The Philippine market reflects broader Southeast Asian trends where podcast analytics must evolve beyond simple download tracking toward sophisticated behavioral measurement. The research methodology—combining quantitative consumption data with qualitative emotional motivation analysis—represents best practices for understanding markets where audio content serves therapeutic rather than entertainment functions. This approach becomes critical as global podcasting increasingly shifts from hobby-driven content toward professionally produced emotional infrastructure, requiring measurement systems that can capture psychological engagement alongside traditional consumption metrics.

Bottom line: Filipino podcast consumption patterns demand next-generation analytics frameworks that can track cross-platform, multi-format engagement while distinguishing between therapeutic-driven and entertainment-driven listening behaviors—making demographic-based behavioral analytics more valuable than platform-wide download metrics for understanding true audience engagement in emotionally-driven podcast markets.

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What happened: A new study by The Pod Network and socio-cultural research firm The Fourth Wall reveals that Filipinos are increasingly using podcasts as emotional refuge from digital overstimulation, with researchers identifying two distinct listener segments based on age and consumption patterns. The study, released June 19, categorizes users as either "mindful navigators" (25+) or "content grazers" (under 25), each demonstrating markedly different engagement behaviors and motivations.

Why it matters: This research provides concrete evidence of podcasting's evolution from entertainment medium to emotional infrastructure—a shift that fundamentally alters how creators should approach content strategy and how brands should conceptualize advertising opportunities. The data shows mindful navigators spending up to six hours daily on reflective content (53% reliance rate), while content grazers engage for shorter bursts across multiple platforms (47% reliance rate). For marketers, this suggests podcast advertisements aren't interruptions but trust-building opportunities, requiring entirely different creative approaches than traditional media.

Zoom out: The Filipino market reflects broader Southeast Asian trends where podcast consumption is rapidly maturing beyond casual entertainment. Weekly listenership in the Philippines has reached 17 million users, with comedy emerging as the dominant genre, yet this study reveals a sophisticated segmentation invisible in basic download metrics. The "emotional refuge" positioning aligns with global patterns where audio content serves as a counterbalance to visual media saturation—particularly relevant as digital fatigue becomes a recognized psychological phenomenon affecting workplace productivity and mental health across APAC markets.

The study's methodology reveals critical gaps in standard podcast analytics frameworks. Traditional download metrics fail to capture the emotional engagement patterns identified here, where "mindful navigators" demonstrate high-intensity, purposeful consumption during specific time windows (6:00-8:00 p.m.), while "content grazers" exhibit fragmented, multi-platform behavior.

Platform-Specific Tracking Considerations:

• Content grazers' cross-platform switching (TikTok, Spotify, YouTube) creates attribution challenges

• Prime-time concentration among mindful navigators suggests opportunity for programmatic optimization

• Multitasking behavior in younger demographics complicates completion rate interpretations

The six-hour daily consumption among older listeners represents exceptional engagement depth, suggesting podcast creators should prioritize retention analytics over reach metrics when targeting this demographic. The preference for 30-45 minute episodes among mindful navigators contrasts sharply with broader industry trends toward shorter content, indicating successful creators must develop platform-specific duration strategies.

Bottom line: Filipino podcast consumption has evolved into a sophisticated emotional management tool, with distinct user segments requiring different content and advertising approaches—making demographic-based analytics more valuable than platform-wide metrics for creators and brands seeking meaningful audience connection in an oversaturated digital landscape.

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iHeartMedia, the No. 1 podcast network globally according to Podtrac announced today its plan to launch a slate of multi-language podcasts from high-profile hosts across the fast-growing Asian market. The push into the Asian Pacific (APAC) region will be in partnership with Mammoth Media Asia, who will spearhead the partnerships and production on the ground.

The Asia Pacific podcast market was valued at US $373.57 million in 2024 and is projected to grow at a CAGR of 30.2% to $3.1 billion value from 2024 to 2031, driven by rising internet penetration and increasing digital content consumption in China, Japan, India and South Korea according to Cognitive Market Research.

The influence of Asian culture has been growing rapidly around the world and the initial podcast slate will focus on presenting high-profile talent from across the Asian entertainment industries ranging from K-pop, to Bollywood, to China’s hip-hop scene and beyond. The podcasts will highlight the most exciting personalities, cultural trends and issues from the region featuring categories in music, entertainment, sports, wellness and business, and will be available in Asia and on the iHeartRadio app and everywhere podcasts are heard. The slate is expected to launch in June 2025.

In addition to producing original podcast content in Asia, this new partnership will also focus on extending the reach of iHeartPodcasts current catalogue of 800+ shows across Asia. iHeartMedia will work with premiere distribution platforms and partners to bring iHeartPodcasts extensive range of engaging and influential podcasts to the widest Asian audience, unlocking opportunities for advertisers and brands throughout the region.

“We’ve seen the strong growth of the Asian markets - both on a domestic level and with influence across global markets and we are excited to partner with Mammoth Media Asia to launch the first-ever slate of iHeartPodcasts developed in Asia,” said Conal Byrne, CEO of the iHeart Digital Audio Group. “We believe that together with Jonathan and Jay, we can develop groundbreaking audio content in Asia that can reach audiences around the world.”

Jonathan Serbin, co-founder of Mammoth Media Asia said: “We are thrilled to partner with iHeartMedia to develop and distribute world-class podcasts. Asian culture - including music, movies, TV drama, food and fashion — have become a major influence across the globe. We are excited to work with top talent and compelling storytellers to share their tales and experiences with a worldwide wide audience.”

Jay Faires, co-founder of Mammoth Media Asia added: “Podcasting across Asia has been growing rapidly over the last five years. It’s already a major force in the domestic audio markets and will continue to expand. We believe that by partnering with iHeart and accessing their unparalleled assets, distribution capabilities, reach, analytics and advertising network, we can become a significant part of this growing industry, enabling podcasters from Asia to access a worldwide audience.”

iHeartPodcasts produces thousands of shows across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between.

Mammoth Media Asia was recently founded and launched by Jonathan Serbin and Jay Faires. Jonathan Serbin was most recently Co-President of Asia and CEO of Greater China of Warner Music, overseeing eleven counties / territories across the region and was formerly Head of Asia for Billboard. Jay Faires oversees The Wellness Agency (TWA) which works with the most important founders in wellness helping them scale their companies globally. He is a seasoned media executive and entrepreneur in the content business having successfully sold companies he founded and built to both The Walt Disney Company and Lionsgate.

About iHeartMedia, Inc.

iHeartMedia, Inc. (Nasdaq: IHRT) is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

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Japan's podcast scene is changing quickly; usage now stands at 17.2% and is rising year over year. A recent poll indicates that young Japanese listeners are swarming to podcasts; 34% of 15–19 year olds and 27.3% of those in their twenties tune in monthly.

But here's what should really grab your attention: podcasts now rank second only to Tiktok in usage rates across all age groups in Japan, having exceeded Netflix and Facebook. This is more than just development; it's a major shift in media consumption reflecting world trends but with distinct Japanese characteristics.

The Key Points:

• Podcast usage in Japan has reached 17.2%, with particularly high adoption among young listeners (34% of 15-19 year-olds)

• Japanese podcast listeners prefer shorter content, with about 50% frequently choosing programs under 30 minutes

• YouTube dominates as the #1 podcast platform in Japan (39.2%), followed by Spotify (33%)

• More than half of Japanese podcast listeners have made purchase decisions based on podcast content

• Podcasts now outrank Netflix and Facebook in terms of usage across all age groups in Japan.

Why It Matters

The Japanese podcast market represents a microcosm of global shifts in audio consumption, but with critical distinctions every podcaster should understand. The preference for shorter content (particularly among teens, 40% of whom favor programs under 20 minutes) reflects a broader industry trend towards bite-sized, focused podcast episodes, diverging from the traditional longer formats. Meanwhile, YouTube's dominance as the primary listening platform reinforces what we've been seeing globally – podcasting's future increasingly involves visual components, even in traditionally audio-first markets. Most compelling is the 55.3% of listeners who have purchased products or visited places mentioned in podcasts, demonstrating the medium's remarkable commercial influence in a notoriously difficult advertising market.

The Big Picture

For podcasters and producers, Japan's evolving podcast landscape offers both a blueprint and an opportunity. The data points to several actionable strategies: create shorter, more focused content formats to capture younger demographics; optimize for YouTube alongside traditional podcast platforms; and develop direct response advertising approaches that can convert the more than half of listeners willing to act on podcast recommendations. The industry as a whole benefits from understanding these regional variations, as they provide valuable insights into tailoring global distribution and monetization strategies.

For example, the distinct preferences in Japan could influence content creation and advertising strategies on a global scale. While Western podcasters typically create 40+ minute episodes, this research suggests that experimenting with sub-30 minute formats could unlock significant audience growth.

The findings also reinforce the critical importance of multi-platform distribution strategies that prioritize YouTube alongside traditional podcast channels – not as an afterthought, but as a primary distribution vehicle.

Based on the extensive "PODCAST REPORT IN JAPAN: Survey of Podcast Usage in Japan #5" by Otonal Inc. and The Asahi Shimbun Company in December 2024 and published in March 2025, the Japanese podcast market shows strong growth, especially among younger demographics, revealing consumption patterns that offer valuable insights for podcast creators and advertisers globally.

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Happy Weekend ! 👋Welcome to another edition of Podwires Asia!

The world of podcasting in Southeast Asia just keeps on upgrading. Here at Kangaroofern Media Lab, we’re dedicated to giving you the latest ‘tea’ about trends and breakthroughs.

Your feedback is crucial to us, so feel free to share your thoughts and stories via email. Stay in the loop by subscribing to our newsletter.

Let’s jump right into this week’s exciting highlights! - Miko

• 🎧 Understanding Singapore's Podcast Listening Habits and Preferences

• 🔥 The Rise of Digital Audio: Transforming Marketing in Australia

• 🌏 Radiodays Asia: The Future of Audio and Radio in Asia

🎧 Understanding Singapore's Podcast Listening Habits and Preferences

The most famous educational podcasts are in Singapore, with 28% of the monthly listeners. The branding in Asia website has reported a study by On Device, a brand lift measurement company.

The Revelations:

According to the research, podcast listening in Singapore stands at an average of 1.8 hours per day. Technology, self-improvement, and business are the subjects of interest that are most popular in podcasts among Singaporeans.

The least popular topics are fashion, celebrity rumors, and conspiracy theories. Podcasts are more popular in Singapore during weekend evenings than in Australia and the UK.

Daily podcast listeners are 67% more likely to listen to broadcast radio. 81% prefer podcasts on mobile. Popular podcast platforms include YouTube and Spotify. Listening was driven by 58% entertainment and 34% commuting.

Why does this matter?

Thus, compared with the UK, mobile device engagement is higher in Singapore, and there is more leaning toward educational content compared to sports. For marketers and media agencies, podcast trends of consumption in Singapore are very relevant to understand, as this opens up a large market gap which will require increasing the budget dedicated to advertising on podcasts.

The Data and Sources :

On Device is a mobile survey company founded in 2009 that has come a long way to stand as one of the innovating companies in brand lift measurement. With changing times in the improvement of technology and through changes in the market, their measure solutions became more accurate. So, that's why enhancing accountability and effectiveness for every advertising brand, they strive to join hands in strategic partnership with companies like PepsiCo, Yahoo, and Talon.

As we see from our own perspective:

As podcasters in Singapore, we believe On Device's expertise in brand-lift measurement can provide very key insights regarding the effectiveness of podcast advertising across the regional market. We are able to better spell out how our podcasts are affecting brand awareness and purchase intent by using their data and sources, which will eventually attract more advertisers to fund this growing media.

💥 Attention, podcasters!

Introducing “PODWIRES Marketplace “ - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🔥 The Rise of Digital Audio: Transforming Marketing in Australia

It's booming in digital audio for Australia, with radio broadcasting to a robust audience via AM, FM, and DAB+ stations, according to Commercial Radio & Audio's The Audio Edge report.

The Revelations :

Live streamed radio is broadcast online and can be listened to on computers, smartphones, smart speakers, etc. Digital audio includes live streamed radio, podcasts, and other content.

These include how to leverage first-party data and segmentation for targeting strategies, how to maintain a consistent presence within the market, and how to leverage Australian audio networks and Podcast Audience Profiles.

Naturally, these means maximizing conversion with audio entails the use of trackable outcomes via digital audio and dynamic creative for customized messaging. Commercial radio reaches 82% of the Australian population and is thus a really good complement that works cohesively with digital audio and other channels.

Audio has an integral role in brand building by its reach and leveraging trust associated with the local personalities. The art of audio, at the top of the funnel, specifically in the complex shopping journey, works well to spread information and increase awareness. The affinity of Australian audiences for digital audio is very high, with 17 million monthly listeners, while podcast downloads are forecasted at 1.02 billion in 2023.

Radio drives other channels to perform, with 58% of awareness and 54% of purchases driven to parity with TV and well ahead of out-of-home and other media channels—all while delivering value for money. During the awareness stage, commercial radio acts as a strong driver, reaching 82% of the audience, effectively and efficiently improving brand recall by 52% and Internet search engagement.

Why is this important?

That is where Australian audio advertising comes in: it's the most powerful way for any business looking to extend its reach and drive brand awareness.

Digital audio represents an unparalleled opportunity to get in front of consumers, leveraging that trust built by radio personalities in influencing effective purchases. It's all about consistency and frequency—for a continued market presence and amplifying the frequency to drive top-of-mind awareness.

The data-driven strategies must be précised, for it is where the audio platforms excel in terms of providing efficiency and track-ability.

The influencer impact because of audio influencers contributes to Consumer Satisfaction and Confidence. This further raises the chances of repeat buying.

Our Take :

As podcast producers, we believe that audio influencers will likely be very instrumental in giving exposure and increasing credibility to a brand for more sales and customer loyalty. Brands are able to reach target audiences easily, driving conversions through strategic alignments of influential voices within the audio space to deploy authentic endorsements and engaging content.

🌏 Radiodays Asia: The Future of Audio and Radio in Asia

Radiodays Asia is the only conference in Asia for radio, audio, and podcasts.

Radiodays Asia is a professional, international meeting place for the radio, audio, and podcasting industry in the Asia-Pacific region. It aims to share experience and provide insight into international trends in media, new technology, content development, and business opportunities.

Radiodays Asia lets you learn about the future of radio and podcasting and be prepared for your media and business.

🤔 The details

• 🗓️ When: 2-4 September 2024

• ⏰ What time: 9:00 AM to 9:00 PM

• 📍 Where: Kuala Lumpur, Malaysia

👋🏼 Who’s this for?

• For podcasters, Podcast producers and Podcast industry leaders

💥Register now here.

🌏 ELSEWHERE…

1. 🇲🇾. Malaysia : It's digital audio, and it's podcasts that are leading the charge in Malaysia. As creators target particular interests and demographics with their series, this new format is gaining popularity.

2. 🇵🇭 . Philippines : Spotify really rules the Philippine podcasting ecosystem. It was actually its foray into video podcasts that drove its popularity to the next level and changed the game for so many top and aspiring creators.

3. 🇸🇬. Singapore : Simon Lee of Triton Digital discusses how to remove the barriers to purchasing digital audio in Asia in this interview with John Still of Exchangewire.

4. 🇦🇺. Australia : Australian monthly podcast listening outpaced US listening in 2022 and stays one percentage point ahead.
   

LISTEN HERE

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

  ADD RESOURCES HERE

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at sales@podwires.com for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: Click here

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

Happy Weekend ! 👋Hello, I’m Miko and welcome to another edition of Podwires Asia!

The world of podcasting in Southeast Asia just keeps on upgrading. Here at Kangaroofern Media Lab, we’re dedicated to giving you the latest ‘tea’ about trends and breakthroughs.

Before our edition today, the National Anti-Scam Centre has issued a warning to consumers and small businesses to be vigilant against unsolicited calls, emails, or messages seeking software patches or remote access so that it may fix or protect one's computer from the CrowdStrike/Microsoft outage.

Your feedback is crucial to us, so feel free to share your thoughts and stories via email. Stay in the loop by subscribing to our newsletter.

Let’s jump right into this week’s exciting highlights! - Miko

• 🎧 AFP's Podcast: Search Among the Sunflowers - MH17 Tragedy Uncovered

• 🔥 A CrowdStrike outage could ignite an IT outage worldwide, taking several days to fix.

• 🌏 Radiodays Asia: The Future of Audio and Radio in Asia

🎧 AFP's Podcast: Search Among the Sunflowers - MH17 Tragedy Uncovered

A new podcast led by the AFP, launched other day, reveals remarkable firsthand accounts of a tragedy that became one of the world's most complex policing missions: Malaysia Airlines flight MH17.

Revelations:

The AFP podcast 'Search Among the Sunflowers: Looking for Truth in the World's Biggest Crime Scene' details the story of Malaysia Airlines flight MH17, shot down over eastern Ukraine back in 2014.

It focuses on the impacts of the tragedy on Australian families and the Australian response to the emergency, including that of the AFP's mission to repatriate the victims. The five-part series investigates the stories of family members, investigators, and specialist police that worked in conjunction with the loved ones of the victims in their fight for answers.

The podcast includes 18 new interviews, culled from over 21 hours of audio tapes, detailing intimate stories associated with the tragedy and how it has emotionally scarred its victims. Just ahead of the tenth anniversary of the tragedy, the podcast was released on July 17.

Why does this matter to you?

It personalizes the experiences and emotional damage of those affected by tragedy, giving meaning to the human cost behind the headlines. The podcast serves as a reminder of the need to keep supporting the families and communities affected by disaster, and the great acts of resilience and REAL strength shown in times of crisis by individuals.

Our View

We, as podcasters, firmly believe that through listening to these stories, it can increase one's empathy. Just like a recent study we went through pointed out, personal storytelling can help increase empathy by about 30%. We would thus like to show respect to the memories of the deceased which we will be sharing and also contribute towards inspiring other people to help those in need through our stories.

💥 Attention, podcasters!

Introducing “PODWIRES Marketplace “ - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🔥 A CrowdStrike outage could ignite an IT outage worldwide, taking several days to fix.

The global technology blackout which threw air and rail journeys into chaos on Friday persists in causing widespread disruptions.

The Timeline :

Microsoft communicated that this outage began at 6 p.m. ET on Thursday, when some customers using various Azure services in the Central US region were hit.

Azure is a cloud computing platform that provides users with tools for managing services and applications.

According to CyberCX, an Australian cyber security company, it is aware of this and discloses to its customers that "an outage affecting organisations in Australia and New Zealand."

The National Cyber Security Coordinator said there was a widespread technical issue hitting people from all parts of Australia.

The fault was caused by an update issued by US anti-virus firm CrowdStrike. The company said it had released a fix, but that it might take time for everything to get back to normal.

Podwires Asia has tried to reach out to some of the major podcast hosting companies—Transistor.fm, Captivate.fm, Triton Digital, Libsyn, Podbean, Acast—for their status determination. Some of them are running with Linux systems, though, and at this point, it has not heard from them.

Why does this matter for how podcasts are hosted?

It may greatly affect the podcast hosting due to technical outages, knocking out uploading, downloading, and streaming episodes. Accessibility of the audience to the content can be hampered; this may result in the depreciation of listenership. Podcast hosts should keep themselves updated about such incidents and have a backup plan to lessen the impact on their shows.

Our view

This, therefore, means that podcast producers must always be up to date on any technical issues a hosting platform may be experiencing to ensure a seamless experience to our listeners. Staying vigilant to the situation and keeping the audience informed at good timing is important.

🌏 Radiodays Asia: The Future of Audio and Radio in Asia

Radiodays Asia is the only conference in Asia for radio, audio, and podcasts.

Radiodays Asia is a professional, international meeting place for the radio, audio, and podcasting industry in the Asia-Pacific region. It aims to share experience and provide insight into international trends in media, new technology, content development, and business opportunities.

Radiodays Asia lets you learn about the future of radio and podcasting and be prepared for your media and business.

🤔 The details

• 🗓️ When: 2-4 September 2024

• ⏰ What time: 9:00 AM to 9:00 PM

• 📍 Where: Kuala Lumpur, Malaysia

👋🏼 Who’s this for?

• For podcasters, Podcast producers and Podcast industry leaders

💥Register now here.

LISTEN HERE

Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at sales@podwires.com for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: Click here

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

Remarkable first-hand accounts of a global aviation tragedy which turned into one of the most complex policing missions of our time are revealed in a new AFP-led podcast launched today (Tuesday 16 July, 2024)

The AFP podcast ‘Search Among the Sunflowers: Looking for truth in the world’s biggest crime scene,’ tells the story of Malaysia Airlines flight MH17 which was shot down over eastern Ukraine in 2014. The podcast reveals the impact the tragedy had on several Australian families and the Australian emergency response, including the AFP’s mission to bring the victims back to home soil.

On board the flight were 15 crew and 283 passengers, including 80 children. Among them were 38 passengers who called Australia home.

The podcast, released ahead of the 10-year anniversary of the incident on 17 July, is named after the golden sunflowers that grew in the eastern Ukrainian field, 50km from the Russian border, where the plane was brought down.

The five-part series explores the previously unheard stories of family members remembering when they first heard the news, the investigators who bravely deployed at a moment’s notice to what was an enormous and dangerous crime scene, and the specialist police who supported the victims’ loved ones in their desperate search for information in the months and years that followed.

The podcast features 18 new interviews, taken from more than 21 hours of audio recordings, revealing the human stories behind the tragedy and the emotional challenges endured by those impacted. 

AFP Assistant Commissioner Peter Crozier said the emergency response to MH17, Operation Arew, became an unprecedented recovery operation for the AFP.

“Our response to the downing of MH17 was unprecedented. Within the blink of an eye, our world had changed forever. And that’s when our international emergency response and investigation began,” Assistant Commissioner Crozier said.

“The mission was clear – bring the Australians who had lost their lives home to their loved ones, and then, together with our international partners, seek justice for those responsible.”

The AFP mobilised instantly, working alongside its international law enforcement partners, along with the Australian Defence Force (ADF), and the Department of Foreign Affairs and Trade (DFAT).

“The AFP was committed to the harrowing task of victim identification. The AFP’s forensic capability, in particular geospatial technology, was critical in the response to the MH17 victim recovery,” Assistant Commissioner Crozier said.

He said AFP Family Investigative Liaison Officers (FILOs) played a significant role working with the families of victims affected by the tragedy.

“The FILOs were established around the time of the 2002 Bali bombings. They continue to support those who call Australia home and their families affected by major incidents such as aircraft crashes, natural disasters, kidnappings, and terrorist incidents,” he said.

“The downing of MH17 was no different, and many families remain in close contact with our FILOs to this very day.”

The AFP worked closely alongside its domestic and international partners as part of the Joint Investigation Team (JIT) consisting of representatives from Australia, Belgium, Malaysia, the Netherlands and Ukraine.  

You can listen to Search Among the Sunflowers where you get your podcasts, or by visiting afp.gov.au/MH17

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia.

• Trailer Mixtape - The Hottest Podcast trailer to watch

Got a News Tip?

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

After measuring podcast listening in New Zealand since late 2021, Triton Digital is no longer releasing rankings in the market. This was confirmed to Podwires in a statement by Triton Digital President and CEO John Rosso.

The Statement

"Triton Digital, working with many publishers across the globe, is continually looking at ways to develop and grow podcast measurement and our podcast rankers. Following consultation with participating members of the New Zealand ranker, it has been decided to discontinue the release of a monthly ranking in New Zealand," said Mr Rosso.

Mr. Rosso added that publishers would also be in a position to utilize Podcast Metrics, the industry's leading measurement platform, to provide data and valuable insights to advertisers and buyers.

The Data and Sources:

Triton Digital's measurement service, Podcast Metrics, has been certified by the IAB Tech Lab in adhering to Version 2.1 of the IAB Podcast Measurement Technical Guidelines.

About the NZ Podcast Ranker

The New Zealand Podcast Ranker is a total of the top 100 podcasts from participating New Zealand networks, ranked by popularity among their listeners. The chart is presented for a standard calendar month reporting period and ranked by the number of monthly listeners, in line with the latest IAB Podcast Technical Measurement Guidelines. The Ranker includes Audioboom, Brodie Kane Media, LiSTNR SCA, NBCUniversal News Group, Nova Entertainment, NZME/iHeartRadio/ARN, Rova MediaWorks, and SiriusXM Podcast Network. More to be added in future releases.

As previously mentioned, the last New Zealand rankers released publicly were those for January 2022. Triton still publishes podcast rankers for the markets of the U.S., Canada, Australia, the Netherlands, Latin America, and the United Kingdom.

Why this matters

It allows advertisers to rank podcast networks by popularity, reach, and engagement. Ranking may further indicate listener preferences and aid in podcast development toward growth and monetization strategies for creators.

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia.

• Trailer Mixtape - The Hottest Podcast trailer to watch

Got a News Tip?

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

Acast, the largest podcast company in the world, has announced a strategic partnership with Otonal Inc., Japan's leading digital audio advertising agency. In response to the demand by advertising solutions

The partnership will open up Acast’s 125,000 podcasts to the Japanese market, offering local brands and advertisers access to globally-acclaimed content, including that of the BBC, Financial Times, The Guardian and History Hit.

It will also create a transpacific bridge, allowing Otonal to introduce Japanese advertisers and brands to Acast’s extensive global audiences. A significant milestone, Acast will facilitate Japanese companies reaching expansive and influential podcast audiences in the US and Europe on an unprecedented scale, transforming the podcast advertising landscape and providing unparalleled opportunities for cross-market growth and engagement.

Acast's expansion into Japan marks a pivotal step in its journey toward becoming the biggest global player in podcasting. This move follows successful launches in Spain and Singapore, as well as a recent reseller partnership with Next Broadcast Media in the Middle East. The partnership with Otonal not only strengthens Acast's presence in Asia, it also highlights its unique capability to integrate and elevate markets worldwide.

“Officially entering the Japanese market is extremely significant,” said Megan Davies, Managing Director, International. "We’re responding directly to local and international demand, and connecting, in particular, the major markets of Japan and the US, which shows how extensive the abilities of our marketplace are. What is also really important is that this partnership underscores our commitment to connecting diverse global audiences and advertisers through high-quality podcast content.”

“Podcast ads are starting to gain traction, including in Japan. Japanese companies are showing great interest in using podcasts domestically and overseas to expand their global footprint. At Otonal, we continue to pursue avenues to expand the digital audio market in Japan. Otonal, up until now, has formed many partnerships with international partners. Through our partnership with Acast, Japanese companies can now easily expand their global marketing efforts through podcasts,” said Taisuke Yagi, CEO of Otonal.

About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans nearly 125,000 podcasts, 2,700 advertisers and c.400 million monthly listens. Crucially, those listens are monetised wherever they happen - across any podcasting app or other listening platform.

The company operates worldwide and is headquartered in Stockholm, Swede. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

About Otonal Inc.

Otonal Inc. is a digital audio advertising company that develops digital audio advertising business. Our mission is to create an audio advertising market in Japan through the development and provision of audio solutions, and to date, we have helped plan more than 2,000 audio advertisements and improve the placement and operation of more than 650 advertisers in Japan.

Otonal can provide total support for audio marketing initiatives, from data-based audio ad planning to creative production by narrators and voice actors, ad delivery, reporting, and voice content production.

In addition, through the conducting of a yearly survey regarding the Japanese podcast market and provision of audio ad technology, along with cooperation with several international partners, Otonal continues our efforts to create an audio advertising market in Japan.

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia.

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

Got a News Tip?

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋Hello, I’m Breech, and welcome to another edition of Podwires Asia!

The world of podcasting in Southeast Asia just keeps on upgrading.

Here at Kangaroofern Media Lab, we’re dedicated to giving you the latest ‘tea’ about trends and breakthroughs.

Your feedback is crucial to us, so feel free to share your thoughts and stories via email. Stay in the loop by subscribing to our newsletter.

Let’s jump right into this week’s exciting highlights! - Breech Valencia

• 🎧 New Podcast Explores India's Influence in Asia-Pacific Region

• 🔥 APC Podcast Highlights Internet Governance and Digital Challenges in Asia-Pacific

• 💡Podcast Insight : Cumulus Media's 2024 Audioscape Report Unveils Podcast Consumer Trends

• 🌏 Podcast Recommendation: Stories with Sapphire

🎧 New Podcast Explores India's Influence in Asia-Pacific Region

Photo from the Asia Pacific Foundation of Canada

The Background:

The Asia Pacific Foundation of Canada has launched a new podcast called "Asia Pacific Conversations," which is devoted to discussing important economic and political issues pertaining to the region.

This episode is devoted to India, the nation positioned at the centre of the interconnected global economies and politics due to its strategic location and growing influence.

The Revelation:

Interviews with prominent experts who evaluated Delhi's increasing influence in the Asia-Pacific region were obtained by them.

Additionally, the nation's economic progress and the specific national and international challenges it faces.

Why This Matters:

To comprehend the changing dynamics of global power and trade, it is crucial to understand India's pivotal role in the Asia-Pacific region. The podcast's insights can aid listeners in comprehending the specific economic opportunities and challenges brought about by India's expanding influence.

Our Data and Sources:
The podcast provides in-depth analysis and expert opinions from leading economists and political analysts on India's role in shaping the future of the Asia-Pacific region. By exploring these topics, listeners can gain a better understanding of the geopolitical landscape and economic opportunities in the region.

Our View:

The podcast sheds light on the implications for global power dynamics and trade by providing a unique viewpoint on India's increasing influence in the Asia-Pacific region. Through regular updates from this podcast, listeners can stay informed and make informed decisions in a rapidly changing geopolitical environment.

🔥 APC Podcast Highlights Internet Governance and Digital Challenges in Asia-Pacific

Photo from the APC website.

The Background:

The Association for Progressive Communications (APC) has released a podcast focusing on digital issues in Asia-Pacific nations.

The series will specifically address topics such as cybersecurity, digital rights, and internet governance.

The Revelation:

Recent episodes have explored digital literacy, privacy, and the impact of technology on culture and society through guest interviews.

Why This Matters:

The increasing use of technology has made digital issues more prominent in today's society.

The discussions in this podcast series can influence policy decisions and advocate for digital equality in the Asia-Pacific region. The series aims to raise awareness and stimulate meaningful conversations about the impact of technology on our lives through addressing these critical topics.

Through a variety of viewpoints and expert insights, listeners can develop a deeper understanding of the opportunities and challenges brought about by the digital age.

Our Sources :

For more information and to listen to the episodes, please visit the APC website.

Our Take :

This podcast series presents a new viewpoint on important technological and societal issues, fostering innovative ideas and inclusive discussions. By participating in these discussions, listeners can stay informed and contribute to building a more inclusive digital future.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

📊 Cumulus Media's 2024 Audioscape Report Unveils Podcast Consumer Trends

The Background :

Audio is a big part of American life. AM/FM radio is still popular, but podcasts are becoming more popular too. They offer brands a way to connect with people.

The Revelation:

Cumulus Media's 2024 Audioscape report found that 32% of U.S. 25-54s listen to podcasts daily. Edison’s “Infinite Dial” study reports that 25-54 weekly podcast reach is 44% and 59% listen monthly.

Podcast listeners are well-off and educated, according to Nielsen Scarborough. They listen at home throughout the day. Podcasts are more popular on smart speakers than ever.

Why This Matters:

Podcast producers and podcasters can use this information to plan their shows.

Our Data and Sources:

The 2024 Audioscape report from Cumulus Media looks at the latest podcast consumer trends. It draws on the Fall 2023 Podcast Buying Power report from Nielsen Scarborough and the Q4 2023 "Share of Ear" study from Edison Research.

Our Take:

This new finding can help independent podcast producers in the United States to target the right audience and spend their marketing funds wisely. For the study, see the Cumulus Media 2024 Audioscape.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Tonight, UK music artist SELF ESTEEM headlined the launch party for Crossed Wires 2024 – the UK’s brand-new flagship podcasting festival. Radio 1’s Greg James and Drummer Nick Banks (Pulp) and joined festival co-founder Alice Levine and South Yorkshire’s Mayor, Oliver Coppardin celebrating the first year of this new landmark festival.

• LiSTNR announced a key partnership with DataCo Technologies to accelerate its data cleanroom strategy. The additional data cleanroom solution will allow advertisers to integrate their databases with LiSTNR's 1.95 million first-party database for campaign effectiveness and local safety and privacy compliance.

• Find and Tell is a groundbreaking new podcast series from ARN's iHeart and Indigenous Podcast Network BlakCast.
  
  

Ms. Ce Mercado

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on Podworks.io to make their journey easier. Register right away

Listen Now

Stories with Sapphire: Diverse Voices in the Paranormal

Raise your hand if you’re a horror fan. Is it too obvious that I am one? I’ll make sure my next podcast recommendation is in a different genre.

"Stories with Sapphire" is a podcast hosted by Sapphire Sandalo, a queer Filipino (Cebuano/Ilonggo) American occultist known for her work on "Ghost Town Terror," "Something Scary," and "Paranormal Caught On Camera."

The podcast aims to introduce more empathy and diversity into the paranormal, supernatural, and horror communities by sharing and discussing true stories from the Philippines and around the world.

Why This Matters: The podcast brings much-needed diversity to the paranormal and supernatural genres, which are often dominated by Western narratives.

By highlighting stories from different cultures, particularly those from the Philippines, "Stories with Sapphire" enriches the genre with varied experiences and viewpoints.

This approach fosters a more inclusive community and allows for a broader understanding of supernatural phenomena.

Our Take: "Stories with Sapphire" is a refreshing addition to the paranormal podcast landscape. Sapphire Sandalo's background and perspective as a queer Filipino American occultist bring a unique and necessary voice to the genre.

The podcast not only entertains with compelling true stories but also promotes empathy and inclusivity within the paranormal community.

It's a must-listen for fans of supernatural tales looking for diverse and thoughtful content.

SUBMIT YOUR PODCAST RECOMMENDATION

This section is updated on a regular basis. View more, feel free to add yours

LISTEN HERE

Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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Start Survey

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Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋Hello, I’m Breech, and welcome to another edition of Podwires Asia!

The world of podcasting in Southeast Asia is buzzing with fresh updates and innovations. Here at Kangaroofern Media Lab, we’re dedicated to keeping you informed about the latest trends and breakthroughs.

Your feedback is crucial to us, so feel free to share your thoughts and stories via email. Stay in the loop by subscribing to our newsletter.

Let’s jump right into this week’s exciting highlights! - Breech Valencia

• 🎧 Radiodays Asia 2024: First Speakers Announced

• 🔥 How Podcasts Help Asian Startups and Tech Workers

• 🎙️This Podcast is Empowering Asian Women

• 🌏 Podcast Recommendation: True Crimes of Asia

• 🛠️Podcast Events & Toolbox
  
  

🎧 PodLab On-Demand: Your Podcast Resource

Photo from radioinfo.asia

🎧 Radiodays Asia 2024: First Speakers Announced

Are you excited for Radiodays Asia 2024? Well, here’s something more to look forward to!

The Background:
Radiodays Asia 2024 is set to be a major event in the podcasting and radio industry, gathering experts and enthusiasts from around the world.

The Revelation:
Radiodays Asia, the premier radio and podcasting conference in the Asia-Pacific, has unveiled its initial lineup for the 2024 event. Among the featured speakers are Shah Hayatudin, a seasoned leader at Media Prima Audio; Emily Kwong, a respected figure in NPR's Short Wave podcast; and Jake Abdullah, a prominent personality in Malaysia's media industry. The conference, scheduled for 2-4 September in Kuala Lumpur, promises insights into evolving radio content and strategic leadership in media.

Why This Matters:
Radiodays Asia is a significant platform for learning about the latest trends, technologies, and strategies in the radio and podcasting world. The speakers bring valuable knowledge and perspectives that can shape the future of audio content creation.

Our Data and Sources:
For more information about the speakers and event details, check out the announcement on Radioinfo Asia.

Our Take:
Attending Radiodays Asia 2024 is a fantastic opportunity for podcasters and radio professionals to network, learn, and grow. The lineup of speakers promises to deliver insightful and inspiring sessions that shouldn’t be missed.

🔥 How Podcasts Help Asian Startups and Tech Workers

Photo from Listen Notes

The Background:
"The Daily Scrum" is a podcast dedicated to delivering the latest news and updates on Asian startups and technology.

The Revelation:
Hosted on Listen Notes, this podcast covers a range of topics, from innovative tech developments to entrepreneurial success stories in Asia.

Why This Matters:
Staying informed about the tech and startup scene in Asia is crucial for entrepreneurs, investors, and tech enthusiasts. This podcast provides timely and relevant information that can help listeners stay ahead of the curve.

Our Data and Sources:
For more details and to listen to the latest episodes, visit The Daily Scrum on Listen Notes.

Our Take:
"The Daily Scrum" is an essential resource for anyone interested in the dynamic and rapidly evolving world of Asian startups and technology. Its comprehensive coverage makes it a must-listen for keeping up with industry trends.

🎙️ This Podcast is Empowering Asian Women

Photo from womenpreneurasia

Are you a woman who needs a little more inspiration and motivation? This podcast is a game-changer.

Background: Empowering Conversations is a podcast celebrating Asian women entrepreneurs and their remarkable journeys in business. Hosted by Krista Goon, each episode shares insights and lessons from successful women breaking barriers in the entrepreneurial landscape.

Revelation: Our latest episodes delve into Asian insights, showcasing the experiences of inspiring entrepreneurs overcoming challenges and sharing valuable strategies for success.

Why This Matters: This podcast spotlights the achievements and resilience of Asian women entrepreneurs, fostering a sense of community and empowerment in the business world.

Data and Sources: Episodes are released weekly, featuring candid interviews with diverse entrepreneurs. Host Krista Goon guides listeners through insightful conversations, offering valuable lessons and strategies.

Our Take: Empowering Conversations is a must-listen for those seeking inspiration and guidance from diverse perspectives on the entrepreneurial journey. Tune in to celebrate and learn from the experiences of Asian women making a difference in business.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• The Podcast Show 2024 is set to kick off with a bang in London on May 24, featuring over 350 speakers from across the globe. This premier event will cover everything from podcast production to marketing strategies, offering attendees a comprehensive look at the industry's future.

• Spotify continues to dominate the podcasting world, as recent data shows it holds a significant lead in listener numbers. Spotify's aggressive investment in exclusive content and its user-friendly platform have cemented its position as the top choice for podcast listeners worldwide.

• Lemonada Media and the BBC have announced a new partnership to co-produce original podcasts. This collaboration aims to create compelling content that combines Lemonada's storytelling expertise with the BBC's journalistic prowess, promising a fresh wave of high-quality podcasts for global audiences.

• The first annual Women in Podcasting Awards is now open for nomination. For more details, click here

• Through her company Paperclip Ltd., Yeardley Smith, who is well-known for her voice work on The Simpsons and her audio shows focused on crime, is launching a new podcast network.

• Hedley Thomas, an award-winning journalist, has launched a new investigative podcast, Bronwyn, on The Australian today.
  
  

Listen Now

Here’s another one for those who like a little mystery and spook.

The Straits Times has launched a new series called "True Crimes of Asia," focusing on notorious crime stories from across the continent.

The series dives into some of the most gripping and chilling crime cases in Asia, providing detailed narratives and insights into these events.

Why This Matters:
True crime stories captivate audiences by exploring the darker side of human nature and societal issues. This series sheds light on significant crime stories, enhancing public awareness and understanding of regional crime trends.

Our Take:
"True Crimes of Asia" is a compelling series that not only entertains but also informs viewers about significant crime stories in the region. It’s a great addition for true crime enthusiasts and anyone interested in Asian history and culture.

SUBMIT YOUR PODCAST RECOMMENDATION

This section is updated on a regular basis. View more, feel free to add yours

LISTEN HERE

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 
  📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 

  🚀 Sound Path

  🎫 Paid

  📍 Online

• ContentAsia Summit is the premier event for Asia's media and entertainment industry professionals. This summit focuses on sharing experiences and learning about the latest trends in content creation, distribution, and monetization across the region. Attendees will gain insights into new technologies, content development strategies, and emerging business opportunities.

  📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

  🎫 PAID

  📅 Tuesday, August 27-29, 2024

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.
  📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  🎫 PAID
  📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 Hello, I’m Breech, and welcome to this week’s edition of Podwires Asia!

Southeast Asia’s podcasting landscape continues to evolve with exciting new developments.

Kangaroofern Media Lab, through Podwires Asia, remains committed to uncovering insights and trends in podcasting across the region.

Your stories and feedback are invaluable to us. Reach out via email and sign up to our newsletter for more updates.

Let's dive into this week’s highlights. - Breech Valencia

• 🎧 PodLab On-Demand: Asia Podcast Festival

• 🔥APIC 24: Creating a Sustainable World Through Podcasting

• 🎙️Podfest Asia 2024 Recap

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox
  
  

🎧 📰 🎧 PodLab On-Demand: Your Podcast Resource

Photo from Spotify

Want to try out podcasting but have no idea where to start?

They don’t exactly teach this in school, right?

This is why the Asia Podcast Festival has introduced PodLab On-Demand, a resource offering workshops, masterclasses, and panel discussions available to podcasters at their convenience.

This initiative aims to provide ongoing support and education to the podcasting community in Asia.

Why This Matters: Access to quality training and industry insights is crucial for the development and success of podcasters.

PodLab On-Demand ensures that creators can continuously improve their skills and stay updated with the latest trends and technologies.

Our Take: PodLab On-Demand is an invaluable resource for both new and experienced podcasters.

It democratizes access to expert knowledge and fosters a more vibrant and innovative podcasting community in Asia.

🔥 🎙️ Podcast and Trading: Traders' Takedown

Photo from Spotify

Are you a trader or are interested in trying out the world of investing?

Good news! There’s a podcast just for you.

"Traders' Takedown" by BPI Securities Corporation offers market updates and investing tips.

BPI Trade is the trading platform of BPI Securities Corporation, a trading participant of the Philippine Stock Exchange and regulated by the Capital Markets Integrity Corporation.

Why This Matters: For both novice and seasoned investors, staying updated on market trends and receiving expert investing tips can make a significant difference.

"Traders' Takedown" provides valuable insights to help listeners navigate the complexities of trading and investing.

Our Take: This podcast is an excellent tool for those looking to enhance their trading strategies and stay informed about the latest market developments.

Check out this week’s relevant events in the Philippine equity market.

Photo from LinkedIn

🔥 🎧 Why "Disrupted Asia" is a Game-Changer in Podcast News 🌏

The FES Asia podcast, "Disrupted Asia - Between Crisis, Rise and Resilience!" is now live! This podcast features Asia's and Europe’s leading experts who tackle some of the most pressing questions of our time.

This includes the changing geopolitical environment, digitalization in Asian and global cyberspace, the future of work, and social justice.

Why This Matters: This podcast offers listeners an in-depth understanding of existing and emerging economic, political, and strategic trends throughout the Asia-Pacific region.

Particularly, in the context of the COVID-19 pandemic and beyond.

Our Take: "Disrupted Asia" is a must-listen for anyone interested in the intersection of Asian and global issues.

It promises to be a vital resource for staying informed about the rapid changes and challenges facing the region.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

Malaysia's Podcast Advertising: Growing Market and Listener Base

Malaysia's podcast advertising market is growing quickly. For this year, 2024, it's expected to make about US$4.26 million, and it will likely keep growing by around 7.49% every year until 2027, reaching US$5.29 million.

More people in Malaysia are listening to podcasts too. There should be about 2.5 million listeners by 2027. This growth is because people want to hear content made just for them, and more people are using smartphones.

Why it matters: The growth of Malaysia's podcast advertising market shows a shift in how people consume content and engage with brands.

It reflects a rising demand for personalized and localized content, indicating a shift towards more targeted advertising strategies.

Our take: The rapid growth of Malaysia's podcast advertising market is a testament to the power of digital media and the importance of catering to specific audience interests.

It's a promising sign for content creators and advertisers looking to connect with audiences in more meaningful and engaging ways.👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Today, podcast industry intelligence engine Podchaser reported that advertisers can reach highly engaged senior executives through 91% brand-safe podcast content. Podchaser also found the best content and advertising categories for contextually relevant brand storytelling by exploring senior executive podcasts like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play.

• The top podcast hosting platform, Podbean, is pleased to present its newest feature: the ability to convert YouTube videos into podcasts. With the help of this ground-breaking invention, users can quickly turn their YouTube videos into immersive podcasts. This gives content creators previously unheard-of chances to reach a wider audience and open up new revenue streams for their work.

• Edison Research is pleased to reveal this week the Top 50 US podcasts among weekly listeners (13+) for the first quarter of 2024. The only podcast measurement service available in the United States that calculates the relative audience sizes of all podcast networks and podcasts—including those that have chosen not to participate in other industry rankers—is Edison Podcast MetricsTM.
  

Listen Here

Are you a true crime greek? If you’re one of those people who relax by watching true crime films, no judgement here! I think you’ll love this podcast recommendation.

Lagim Podcast brings you chilling stories of crimes from the Philippines. "Lagim," a Filipino word meaning dread or terror, perfectly captures the essence of this podcast.

Hosted by Filipino-German Christine Abrigana, Lagim dives deep into both infamous and lesser-known cases that have undoubtedly instilled fear and dread among Filipinos.

Every two weeks, Christine offers a meticulous examination of these true crime stories, providing listeners with a unique Filipino perspective on the true crime geToday, podcast industry intelligence engine Podchaser reported that advertisers can reach highly engaged senior executives through 91% brand-safe podcast content. Podchaser also found the best content and advertising categories for contextually relevant brand storytelling by exploring senior executive podcasts like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play.nre. If you're looking for a true crime fix with a Filipino twist, Lagim is the podcast for you. Don’t forget to follow, subscribe, and listen to Lagim.

SUBMIT YOUR PODCAST RECOMMENDATION

This section is updated on a regular basis. View more, feel free to add yours

LISTEN HERE

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 
  📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 

  🚀 Sound Path

  🎫 Paid

  📍 Online

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.
  📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  🎫 PAID
  📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

Hi there! I’m Joan, an audio/video podcast editor, and I had the incredible opportunity to attend the inaugural Podfest Asia last May 8, 2024, at One Ayala West Tower, 1 Ayala Avenue, Makati City.

Let me share my experience with you! I frequently came across mentions of Podfest on various podcast Facebook pages I follow, so I was absolutely thrilled when I received the Valuepod newsletter about the event. As I perused the lineup of speakers, I felt a surge of excitement to join!

On the night of May 7th, I embarked on an incredible nine-hour bus journey from Camarines Sur province.

It was my first time availing of a sleeper bus, ensuring I'd have enough energy for the day's activities. I even rushed to print my business podcast audio editing service logo, sharing the photo on my Facebook account and inviting others attending Podfest Asia to say hi if they spotted me.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

The next day, May 8th, I arrived at the venue hall, and guess who was the first person to recognize me? Ron Baetiong, Founder and CEO at Podcast Network Asia, greeted me with a firm handshake and a warm welcome to Podfest Asia. He said he saw my post about coming here, and he was right! This is the power of social media.

Let me share some of my key takeaways from this jam-packed event!

• ✅ Chris Krimitsos, the CEO of Podfest, emphasized the importance of ensuring your show is easily discoverable via keywords. This is crucial, especially if you're targeting a specific niche. He is also a wonderful host during the panel interview!

• ✅ Niall Mackay discussed 10 steps to streamline podcast editing with Descript. As a podcast editor, I found this topic particularly relevant! He also shared some amazing AI tools that can be used, along with their pros and cons. His advice to "hire someone you connect with and who is more than just an editor" really resonated with me.

• ✅Todd Cochrane, Founder of Blubrry, talked about the incredible power of video podcasting. He highlighted how listeners and viewers are increasingly investing in long-form video podcasts and emphasized the importance of being present on multiple platforms to engage with your audience. He also introduced Vid2Pod, a game-changing tool that automatically converts YouTube playlists into audio podcasts. Eloisa Almonicido and Ce Mercadao discussed the essentials of podcast monetization, emphasizing the importance of understanding your audience and developing a strategy to market, sell, and monetize your show. These amazing women continue to share their knowledge and love with our community, and I'm so grateful for their guidance!

• ✅ Mikey Bustos, a vlogger, shared his best practices for winning on YouTube as a content creator. One key takeaway was his advice to avoid faceless content when starting a YouTube channel. He said that it can lead to content scarcity in the long run, unless you have an extravagant life to share.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

The panel interview with Nicole Hyala, James Caraan, Fitz Villafuerte, and Cara Eriguel, successful local podcast hosts, was a real treat! They emphasized the importance of authenticity and audience engagement for podcast success, and it was so inspiring to hear their stories.

Wally Green, a successful table tennis player and podcaster, stressed the importance of sharing your story to save lives in an inspiring way.

The following speaker really resonates with me the most! I'm also really excited to meet my podfriends and mentors, whom I usually interact with via Zoom or chat. I'm so grateful to be surrounded by this incredible group of people whom I collaborate with and aspire to emulate in this field!

Podfeast Asia was an incredible experience that gave me a deeper understanding of podcasting and lots of valuable insights for my editing work.

I'm so excited to put these learnings into practice in my future projects! If you want to connect with me, just click this link!

Let's Connect! I hope to talk to you soon! I'm also really looking forward to the 2025 Podfest Asia event! If you're still reading until the end, I'd love to hear about your experience at Podfest Asia!

Send press releases to podasia@podwires.com Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 Hello, I’m Breech, and welcome to this week’s edition of Podwires Asia!

Southeast Asia’s podcasting landscape continues to evolve with exciting new developments. Kangaroofern Media Lab, through Podwires Asia, remains committed to uncovering insights and trends in podcasting across the region.

Your stories and feedback are invaluable to us. Reach out via email and sign up to our newsletter for more updates.

Let's dive into this week’s highlights. - Breech Valencia

• 🎧 “Healing CPTSD”: Expanding the Niche of Mental Health Awareness

• 🔥APIC 24: Creating a Sustainable World Through Podcasting

• 🎙️Podfest Asia 2024 Recap

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox
  
  

🎧 📰 Expanding the Niche of Mental Health Awareness Within Podcasting

Photo from Spotify

Bianca Winter-Mallari, a half-Filipina, trauma-informed counselor, and fellow survivor, brings a wealth of knowledge and empathy to her newly-launched podcast, "Healing CPTSD."

Through insightful discussions, Bianca navigates topics such as toxic family systems, intergenerational trauma, attachment styles, and pathways to recovery via somatics and embodiment practices.

She aims to talk more about the Filipino culture’s normalization of abuse and the stigma against mental health.

Why This Matters: Bianca's podcast, "Healing CPTSD," plays a crucial role in expanding the niche of mental health awareness within podcasting.

It provides a platform for individuals to understand and navigate complex trauma, fostering healing and empowerment.

Our Take: The impact of Bianca's podcast extends beyond just awareness; it creates a safe space for listeners to explore and address their mental health challenges.

By delving into topics like toxic family systems and attachment styles, the podcast not only educates but also fosters a sense of community and support among survivors.

🔥 🎧 APIC 24: Creating a Sustainable World Through Podcasting

Podcasting isn't just about entertainment; it's also a powerful tool for driving sustainability efforts.

The recent Asia Pacific Industrial Conference (APIC) 24 highlighted the role of podcasts in promoting sustainable finance and raising awareness about recycled plastics in Asia.

Why It Matters: The integration of podcasts into sustainability efforts, as seen at the recent Asia Pacific Industrial Conference (APIC) 24, underscores the expanding role of podcasting beyond entertainment.

It serves as a valuable platform for promoting sustainable finance and raising awareness about crucial environmental issues like recycled plastics in Asia.

Our Take: The incorporation of podcasts into sustainability initiatives demonstrates the versatility and impact of this medium in driving positive change.

By leveraging podcasts to educate and engage audiences on sustainability topics, organizations can catalyze action and foster a more eco-conscious community.

This convergence of podcasting and sustainability not only amplifies environmental advocacy but also showcases the potential of digital media in advancing global sustainability goals.

Photo from LinkedIn

🔥 🎧 Podfest Asia 2024 Recap

Podfest Asia 2024 brought together podcasting enthusiasts, creators, and industry leaders for an immersive experience. The event showcased diverse panel discussions on podcast monetization strategies, content creation techniques, and the evolving landscape of audio storytelling.

Key highlights included insightful talks by Mikey Bustos, Todd Cochrane, Nicole Hyala, Aya Shlachter, speakers Mel Alcaraz, Eloisa Almonicido, and more.

Why It Matters: Podfest Asia 2024 served as a vibrant platform that brought together podcasting enthusiasts, creators, and industry leaders, highlighting the dynamic growth and influence of podcasting in the region.

The event's diverse panel discussions, talks by renowned podcasters, networking opportunities, and the introduction of innovative podcasting tools emphasized the evolving landscape of audio storytelling.

Our Take: Podfest Asia 2024 exemplified the thriving ecosystem of podcasting, showcasing the industry's innovation, creativity, and potential for growth.

As podcasting continues to gain momentum as a powerful medium for storytelling and communication, events like Podfest Asia play a crucial role in fostering collaboration, learning, and innovation within the podcasting community.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

A recent study conducted by podnews in Q4 2023 offers fascinating insights into the growing influence of podcasts in the Philippines.

1. Podcast Listening Trends: The research reveals a substantial increase in podcast listenership among Filipinos, with a 30% rise from the previous year.

2. Engaging Content: 73% of listeners prefer podcasts with engaging storytelling, highlighting the demand for captivating narratives.

3. Diverse Genres: Philippine podcasts cover a broad spectrum of genres, including history (25%), true crime (20%), and comedy (15%), catering to diverse listener preferences.

4. Cultural Exploration: 60% of podcast listeners tune in to explore Philippine culture, traditions, and folklore, showcasing the role of podcasts in cultural preservation.

Why It Matters: The rise of podcast listenership in the Philippines reflects a growing preference for immersive storytelling and cultural exploration.

This shift highlights the increasing relevance of podcasts in engaging diverse audiences and preserving cultural narratives, fostering a sense of community and inclusivity.

Our Take: The surge in podcast popularity offers creators a unique platform to showcase Philippine culture, history, and folklore globally.

By leveraging engaging storytelling, podcasts not only entertain but also educate and promote cultural understanding, shaping the future of Philippine podcasting as a powerful medium for sharing stories and fostering connection.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Podcasters Advocate for Higher Share of Ad Budgets at IAB Podcast Upfront. John Fix, the executive who convinced Procter & Gamble to return to radio nearly seven years ago and made it the medium's biggest advertiser, has a simple assessment of the podcast business. “I see no structural barriers in this industry for mass adoption of podcasting,” he told IAB Podcast Upfront ad buyers Thursday.

• At the IAB Podcast Upfront Thursday, iHeartMedia, the largest podcast network in the U.S., pitched the industry's growth and its big tent approach with a diverse content lineup.

• During the IAB Podcast Upfront on Thursday, Wondery Head of Advertising Angie More announced that podcast programmatic inventory is now a part of Amazon's automated ad buying platform. "We're seriously considering our next moves regarding integrating those retail metrics, so you can see how your advertisement drove action on Amazon.com," she informed buyers.
  

Listen Here

Introducing the Philippines' pioneering story narration podcast, boasting over 400 captivating episodes since 2017! Drawing inspiration from renowned podcasts like Anything Ghost, No Sleep Podcast, Lore, and CreepyPasta, this podcast brings you a blend of fiction and non-fiction tales.

“Stories Philippines” delves into the eerie, mysterious, and sometimes downright creepy realms of creatures, lore, facts, history, and culture from the Philippines and around the globe. Get ready to immerse yourself in a world of imagination and intrigue!

SUBMIT YOUR PODCAST RECOMMENDATION

This section is updated on a regular basis. View more, feel free to add yours

LISTEN HERE

• KL PodFest 2024. Join the podcasting community at KL PodFest 2024, featuring insightful sessions, interactive workshops, and networking opportunities. Discover new strategies, connect with fellow podcasters, and elevate your podcasting journey.
  🎫 PAID
  📍 Kuala Lumpur Convention Centre, Malaysia
  📅 Dates vary, check their website for details

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.
  📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  🎫 PAID
  📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Breech and and welcome back to Podwires Asia

Podcasting in Asia is still in its infancy, but it’s growing fast! In 2023, Acast's Sound Smart Asia report revealed that listeners across Singapore, the Philippines, and Indonesia are tuning into podcasts with more intent and focus than any other medium.

This is the main reason why Kangaroofern Media Lab, under the brand Podwires Asia, is focusing on the insight and trends in podcasting in Southeast Asia.

We're on an amazing journey, and we need your support! If you have stories, we'd love to hear them.

Contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter. - Breech Valencia

• 🎧 "The Wrap Newscast": The expansion of news channels and websites into the podcast platform

• 🔥Asia Society’s New Podcast: Cultural Exchange Through Podcasting

• 🎙️ Interactive Storytelling Through Audio Dramas

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox
  
  

🎧 📰 "The Wrap Newscast" by Spotify: The expansion of news channels and websites into the podcast platform

Photo from Spotify

Do you think keeping informed and engaged with current events requires watching the news or checking newsletter websites?

The Philippines' premier English-language news/talk station is now on your podcast, and not only them but more and more news channels/websites are taking space in this growing platform.

Why This Matters: The expansion of news channels and websites into the podcast platform signifies a growing trend toward diversified media consumption.

It offers audiences flexibility in accessing news content and enhances the accessibility of information across different formats.

Our Take: The launch of new news podcasts like "The Wrap Newscast" by Spotify highlights the evolving landscape of media delivery, providing listeners with convenient access to curated news updates and insightful analysis on the go.

This trend reflects the adaptability and innovation within the news industry, catering to changing audience preferences and consumption habits.

🔥 🎧Cultural Exchange Through Podcasting

"Cultural Exchange: The Podcast" by Asia Society facilitates meaningful cultural exchanges, offering platforms for dialogue, understanding, and collaboration across diverse communities.

From exploring art and cultural traditions to delving into geopolitics and societal challenges, this podcast fosters cross-cultural connections and promotes global awareness.

Why This Matters: Cultural exchange podcasts like "Cultural Exchange: The Podcast" promote mutual understanding, empathy, and appreciation for diverse perspectives.

They contribute to a more interconnected and inclusive world where individuals can engage meaningfully with different cultures.

Our Take: Podcasts such as "Cultural Exchange: The Podcast" play a crucial role in bridging cultural divides, fostering empathy, and showcasing the richness of global diversity.

They empower listeners to explore and understand complex issues from multiple viewpoints, encouraging open-mindedness and dialogue.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Rapid Growth of Podcast Listening in the Asia Pacific Region

Yougov highlights the rapid growth of podcast listening in the Asia-Pacific region. Indonesia leads with 57% weekly listeners, followed by Thailand at 52%. However, in Japan, only 10% listen to an hour of podcasts per week or more.

Why It Matters: This data underscores the varying degrees of podcast adoption across different countries in Asia-Pacific, influencing content creation, advertising strategies, and audience engagement approaches.

Our Take: The disparity in podcast listening habits across these countries reflects cultural preferences, technological accessibility, and market maturity. Understanding these nuances is crucial for industry players to tailor their offerings and capture the diverse podcasting audience in the region.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Cumulus has an additional three years to reimburse lenders for $326 million. But Shareholders Reject Executive Compensation

• The Radio Academy ARIAS 2024 announces... Annie Nightingale to be honoured with Pioneer Award posthumously

• As per Buzzsprout's global download statistics, Spotify has emerged as the most popular podcast platform in terms of downloads for the first time. With 39,577,771 or 36.6%, Spotify passed Apple Podcasts for the first time.
  
  

LISTEN HERE

Explore "Asia Society Conversations," a podcast series that delves into the most pressing issues facing Asia and the world today. Join host Alice Mong as she engages with leading experts, policymakers, and thought leaders in thought-provoking discussions on art, culture, politics, and beyond.

SUBMIT YOUR PODCAST RECOMMENDATION

This section is updated on a regular basis. View more, feel free to add yours

LISTEN HERE

• KL PodFest 2024. Join the podcasting community at KL PodFest 2024, featuring insightful sessions, interactive workshops, and networking opportunities. Discover new strategies, connect with fellow podcasters, and elevate your podcasting journey.
  🎫 PAID
  📍 Kuala Lumpur Convention Centre, Malaysia
  📅 Dates vary, check their website for details

• PodFest Asia. Explore the dynamic world of podcasting at PodFest Asia, a premier event bringing together podcasters, industry experts, and enthusiasts. Engage in workshops, panel discussions, and networking opportunities to enhance your podcasting skills and stay updated with the latest trends.
  🎫 PAID
  📍 Check their website for specific location details
  📅 Dates vary, check their website for details

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.
  📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  🎫 PAID
  📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

Add Resource Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Apply to Join

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Start Survey

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.